All Discussions Tagged 'research' - The Book Marketing Network2024-03-29T00:58:30Zhttp://thebookmarketingnetwork.com/forum/topic/listForTag?tag=research&feed=yes&xn_auth=noHow to find the most profitable Keywords on Kindle/Amazontag:thebookmarketingnetwork.com,2018-10-12:523145:Topic:7200522018-10-12T08:41:35.588Zalex krakohttp://thebookmarketingnetwork.com/profile/alexkrako
<p>Hi peeps,</p>
<p><em>TL;DR: I grew tired of expensive keyword search tools, so I created mine. It costs $2 instead of $50 and only focuses on keywords related to books and ebooks. Bonus: you get the bestseller books related to successful keywords and the revenue they generate. <a href="https://www.kindleranker.com/keyword_search/" rel="noopener" target="_blank">https://www.kindleranker.com/keyword_search/</a></em><br></br><br></br></p>
<p><strong>How to find the most profitable Keywords on…</strong></p>
<p>Hi peeps,</p>
<p><em>TL;DR: I grew tired of expensive keyword search tools, so I created mine. It costs $2 instead of $50 and only focuses on keywords related to books and ebooks. Bonus: you get the bestseller books related to successful keywords and the revenue they generate. <a href="https://www.kindleranker.com/keyword_search/" target="_blank" rel="noopener">https://www.kindleranker.com/keyword_search/</a></em><br/><br/></p>
<p><strong>How to find the most profitable Keywords on Kindle/Amazon?</strong></p>
<p>I knew I had landed on an interesting question when all the online tools I could find asked for at least $50 a month to provide an answer.</p>
<p>The absolute price did not bother me so much; I genuinely believe that some services deserve hundreds if not thousands of dollars a month. I just do not think that keyword research is one of these services. What really tickled me was the price-to-value ratio. Especially given the way most, if not all of these so-called keyword search tools work.</p>
<p>These tools do not go through the laborious process of scanning Amazon’s millions of product pages, sort all relevant text, extract useful text features, apply some twisted algorithm that vectorizes sentences and calculates angles in nth dimension spaces to extract keywords. They do not estimate a keyword’s volume search based on obscure statistical models that only make sense to three mathematical geniuses in a dark dormitory at MIT…None of that!</p>
<p>They use…Wait for it…Amazon’s search bar itself!</p>
<p>Try typing anything into Amazon’ search bar, and it will show you keywords associated with what you are typing. Amazon takes care of all the messy steps detailed above to give you the most relevant suggestions:</p>
<p><a href="https://www.kindleranker.com/img/amazon_auto_suggest-min.jpg" target="_blank" rel="noopener"><img src="https://www.kindleranker.com/img/amazon_auto_suggest-min.jpg" class="align-full"/></a></p>
<p>Keyword tools simply automate the typing process to extract as many suggested keywords as possible. If you type Alex, they will call Amazon’s API with the following values:</p>
<p>“Alex ”<br/>“Alexa”<br/>“Alexb”<br/>…<br/>More advanced ones will probably add prepositions or relevant words to get more results:</p>
<p>“How Alex”<br/>“Story Alex”<br/>…<br/>So, if I recap: They are expecting people to pay $50, $60, $280 a month — I am not making these numbers up — for an automated program that loops through the alphabet and calls Amazon’s API?</p>
<p>Now that’s ballsy…</p>
<p>Of course, they promise awesome extra features like volume search estimates but most of them are based on sketchy calculations. First of all, Amazon does not disclose its customer’s sales so there is no way to get an absolute volume search number.</p>
<p>Some use Google Planner to get Volume search data, CPC (Cost per Click), and additional metrics. But this data is -mildly put- wrong.</p>
<p>Google is a general search engine used to get information about a subject, the weather, news, hell even do math. Amazon is another beast altogether. It is a product search engine. People search for items with the intention to buy them.</p>
<p>What is the ratio of items you searched for on Google vs the items you actually bought? 1, 2, 5%?</p>
<p>See how the nature of the search is different. So is the volume of search queries between Google and Amazon.</p>
<p><strong>What is the alternative then Alex, you may ask?</strong></p>
<p>When I get frustrated by something on the Internet, I simply go make my own version. So, without further ado, I present you <a href="https://www.kindleranker.com/keyword_search/" target="_blank" rel="noopener">Kindle Ranker Keyword Search Tool</a>: </p>
<p>Let’s first address the pricing issue:</p>
<p>You get 3 free queries each day to search for the keyword of your choice (<em>Tip: just open a new browser session in incognito mode and enjoy 3 more free queries each time</em>).</p>
<p>However, if you would like to support my project, then purshase an unlimited access for $2 a week or $5 a month. 10 to 50 times cheaper than the competition, because this is what I believe the real price for such a service should be.</p>
<p>Second, and I think this is one of the strongest points. This service is geared toward self published writers. The results are not spoiled by successful keywords in other Amazon departments. You only get keywords relevant to the Kindle and Book departments and that’s gold!</p>
<p>Third, Kindle Keyword Search Tool uses Kindle Ranker’s database of Amazon’s 10 000 categories (both books and eBooks) and 200 000 bestsellers, to give you real metrics about a keyword’s potential sales and revenue!</p>
<p>Finally, about that search volume, I use a scoring system that compares one keyword’s relative success to another. When you think about it, what really matters is the relative volume, i.e. is keyword X more popular than keyword Y?</p>
<p>Thankfully, we can easily get this information by comparing the number of letters required to have the keyword suggested by Amazon.</p>
<p>When you type “ha” on the Amazon search bar, it suggests you “Harry Potter” for instance. This keyword’s relative popularity is 2. If you type “Har” however, Amazon suggests “Haruki Murakami” in addition to “Harry Potter”.<br/>“Haruki Murakami” is a level 3 keyword because it did not appear when we only typed “ha”. We can thus safely say that Harry Potter is more popular than Haruki Murakami.</p>
<p>That’s pretty much about it!</p>
<p>New features are coming up soon and will further strengthen the bond between Kindle Keyword Search tool and Kindle Ranker’s other features so stay tuned ;)</p>
<p></p>
<p>Cheers,</p>
<p>Alex from KR</p> Market Research Help Neededtag:thebookmarketingnetwork.com,2010-02-26:523145:Topic:2836382010-02-26T17:57:08.198ZChris Glennonhttp://thebookmarketingnetwork.com/profile/ChrisGlennon
I posted a similar market research question in one of the subgroups, but it might better serve as a forum question. I’m looking for market research data to improve our book marketing platform and pricing model to better serve independent authors, publishers and distributors.<br></br><br></br>
I’ve come across a common theme on this forum when it comes to book marketing and sales;<br></br><ul>
<li>How do I drive traffic to my website?</li>
<li>How do I get people to my blog?</li>
<li>How do I get followers…</li>
</ul>
I posted a similar market research question in one of the subgroups, but it might better serve as a forum question. I’m looking for market research data to improve our book marketing platform and pricing model to better serve independent authors, publishers and distributors.<br/><br/>
I’ve come across a common theme on this forum when it comes to book marketing and sales;<br/><ul>
<li>How do I drive traffic to my website?</li>
<li>How do I get people to my blog?</li>
<li>How do I get followers on Twitter?</li>
<li>How do I get views on my Youtube video?</li>
<li>How do I get potential buyers to convert?</li>
</ul>
Unfortunately, the Internet is distributed and “<span style="font-style: italic;">pulling</span>” readers from one site to another is actually counter productive (not to mention it a lot of work and SEO mastering). Also, once a reader is “<span style="font-style: italic;">pulled</span>” away from a site, they are unlikely to return. Internet marketers and eretailer know this, which is why they rarely use hyperlink (i.e., keep the user on the page containing the <span style="font-weight: bold;">BUY</span> button). This seems like a catch-22; <span style="font-style: italic;">“rich Internet content provides the tipping point for increasing readership, but pulling them to it will have the opposite effect.</span>” However, what if you instead of "<span style="font-style: italic;">pulling</span>" readers to the rich content, you could “<span style="font-style: italic;">push</span>” the rich content to the readers?<br/><br/>
What if there was a markeing platform that could;<br/><ul>
<li>Aggregate your book’s Internet marketing material (i.e., social media, blog posts, website content, Youtube, Tweets, etc.) could be combined with traditional internal marketing material (i.e., chapter samples, book trailer, author bio, appearances, news updates, etc.), organized and compressed into easily recognizable icons (i.e., Social Media icon, Author Bio icon, News Updates icon, etc.). This would centralize all the book's rich content, marketing and research material.</li>
<li>The icons are packaged into a compact dashboard and expand to display their content with a simple mousesover. This would exponentially expand the marketing real estate and allow readers to pick and choose what information is important to them.</li>
<li>This dashboard would follow your book throughout the Internet using a simple embed snipet (similar to Youtube videos); eretailers, blog posts, your websites, fan websites. This viral ability expands your marketing reach and delivers fresh and identical content to all distribution points (content that you control).</li>
<li>You could monitor which icons where being accessed, on which sites and for how long. This would allow for real-time marketing campaign updates that are instantly available to all distribution points.</li>
<li>The <span style="font-weight: bold;">BUY</span> button where part of the dashboard. That provides a purchasing option wherever the dashboard is available; on blog post, your website, fans website, etc.</li>
</ul>
<span style="text-decoration: underline;">Market Research Question:</span> Would independent authors and publishers be interested in this type of book marketing platform? If so;<br/><ul>
<li>How would you determine its value in relationship to your other marketing efforts?</li>
<li>Is there a specific price point that must be achieved (i.e., my yearly marketing budget is x dollars)?</li>
<li>Are there specific return on investment (ROI) requirements (i.e., it must sell x number of books)?</li>
<li>What features, other than those already described, are a "<span style="font-style: italic;">must have</span>" in a book marketing platform before you would consider using it (i.e., geoIP, time, market based campaign features)?</li>
<li>Who do you think should manage a book marketing platform (i.e., author want full control, author want the publisher or book distributor to manage marketing)?</li>
<li>Other thoughts, comments, feedback?<br/></li>
</ul>
Thanks in advance for any feedback.<br/><br/>Chris Glennon<a href="http://www.SmartSymbols.com"><br/>SmartSymbols Book Marketing Platform</a><br/><a href="http://www.twitter.com/SmartSymbols">Follow SmartSymbols</a><br/> Researching historical fictiontag:thebookmarketingnetwork.com,2008-02-28:523145:Topic:828752008-02-28T15:23:41.394ZCPMurphyhttp://thebookmarketingnetwork.com/profile/CPMurphy
Hi there! I've seen many books that help a writer research historical times for fictional books; from colonial days in America, to Victorian days in Eurpope. Does anyone know of any books, magazines, websites, ect that focus on a much older time era? I'm looking for more information on the 3rd century. {Yeah, for a time in the late 200s} Any advice or ideas would be helpful!<br />
Thanks!
Hi there! I've seen many books that help a writer research historical times for fictional books; from colonial days in America, to Victorian days in Eurpope. Does anyone know of any books, magazines, websites, ect that focus on a much older time era? I'm looking for more information on the 3rd century. {Yeah, for a time in the late 200s} Any advice or ideas would be helpful!<br />
Thanks! Stem Cell Research book - first chapter free!tag:thebookmarketingnetwork.com,2007-09-13:523145:Topic:313122007-09-13T17:07:22.754ZYvonne Perryhttp://thebookmarketingnetwork.com/profile/Nashvillewriter
How about a sneak preview of my book RIGHT TO RECOVER Winning the Political and Religious Wars over Stem Cell Research in America?<br />
<br />
A blogger named Nikki Leigh posted the entire first chapter on her blog.<br />
You will get a lot of information in the first chapter without even purchasing the book. <a href="http://startatbeginning.blogspot.com/2007/09/yvonne-perry-right-to-recover.html">Read the first chapter here...</a><br />
<br />
* Get a basic overview of stem cell research beginning with "What is a stem…
How about a sneak preview of my book RIGHT TO RECOVER Winning the Political and Religious Wars over Stem Cell Research in America?<br />
<br />
A blogger named Nikki Leigh posted the entire first chapter on her blog.<br />
You will get a lot of information in the first chapter without even purchasing the book. <a href="http://startatbeginning.blogspot.com/2007/09/yvonne-perry-right-to-recover.html">Read the first chapter here...</a><br />
<br />
* Get a basic overview of stem cell research beginning with "What is a stem cell?"<br />
<br />
* Explore blastocysts, cord blood collection, and in vitro fertilization.<br />
<br />
* Read about stem cell technology currently in use in my interview with Dr. Madan Jagasia (Assistant Professor of Medicine at Vanderbilt University Medical Center).<br />
<br />
By leaving a comment about my book on Nikki's blog, you become eligible to win a copy of my book!<br />
<br />
Yvonne Perry<br />
<a href="www.right2recover.com">www.right2recover.com</a> How do you feel about Stem Cell Research?tag:thebookmarketingnetwork.com,2007-08-20:523145:Topic:253342007-08-20T15:25:53.654ZYvonne Perryhttp://thebookmarketingnetwork.com/profile/Nashvillewriter
How much do you know about blastocyst (also called embryonic) stem cell research? Some people believe that stem cell research on a 4 to 5 day-old in-vitro blastocyst research kills an embryo. Do you agree or disagree? Tell us why.<br />
<br />
If you would like to take a short survey about stem cell research pleas go to <a href="http://FreeOnlineSurveys.com/rendersurvey.asp?sid=6f5gednb6ft0j4p259084">http://FreeOnlineSurveys.com/rendersurvey.asp?sid=6f5gednb6ft0j4p259084</a>
How much do you know about blastocyst (also called embryonic) stem cell research? Some people believe that stem cell research on a 4 to 5 day-old in-vitro blastocyst research kills an embryo. Do you agree or disagree? Tell us why.<br />
<br />
If you would like to take a short survey about stem cell research pleas go to <a href="http://FreeOnlineSurveys.com/rendersurvey.asp?sid=6f5gednb6ft0j4p259084">http://FreeOnlineSurveys.com/rendersurvey.asp?sid=6f5gednb6ft0j4p259084</a>