Recently, I had a book trailer designed by Hayes Design and Editorial Service, http://hayesdesign.weebly.com. I put it on Google and YouTube. I saw about 213 more sales that following week than what I'd been getting.
When I plugged my trailers into my umpteen nings, I saw an immediate jump, 394 books in one week. However, I cannot say for sure it is the trailers for all of the increase because I have so many promotions going on. I'd be interested to know more about your experiences. Did book trailers boost your sales?
Lacresha, I had about the same experience, but I can't say for certain that the trailer caused all sales. I, too, have quite a few memberships with a few blogs and forums that might be helping. It's all important.
Wow, that kind of jump in sales must have been very nice. Keep it up regardless of whether it was the trailer or not. I think marketing and promotion is an overall endeavor, not just a single thing that does the trick. You may want to do a cost-benefit analysis next time, but since you already have it, I would use it everywhere I could.
Movie Maker comes for free on all Windows operating systems. I'm sure if you don't run Windows you can get a copy from Microsoft's website. Macs come with a similar version for free - iMovie.
I think what really helped me was the distribution Hayes Design offered me. My trailer is on Google, Myspace, YouTube, and about 100 other sites. Of course, I've added it all over the place too.
Mmmm.... Not easy to do that for a fantasy book with home-made resources. I did my book site by Flash and it has both good images and music, but a video is another cake. In order to give a hint of the content I would need much more graphical stuff... I would need an illustrator.