For book/ebook authors, publishers, & self-publishers
Wow, what a long thread! I'll really need to go back through this thing and read all the different ideas.
Basically, the biggest challenge is getting my books in front of the right eyeballs. I've joined a few communities like this as well as most of the Social Networking sites. I blog regularly on my website - which I try to keep updated with new content.
I have a mailing list, I'm devoting funds to ads on blogs, facebook, googleads and such.
My books are available pretty much throughout the world in print and electronic media (Kindle, Ipad/Iphone, Nook, etc.).
Still, it's a challenge to be an independent author.
It's tough to weigh the amount of money you spend marketing a book compared to the return in sales it may result in.
I've always believed that if the right set of eyeballs see my books, they'd want them. Getting to those eyeballs is the challenge.
Let us know as you keep exploring ways to market your books. We like to hear what's working and what's not. You'll find a lot of posts on this site from authors about their successes and failures. It's a great place to learn!
J. Steve Miller
President, Legacy Educational Resources
Author of Enjoy Your Money! How to Make It, Save It, Invest It and Give It
"The money book for people who hate money books."
Great advice John! Can I quote that in my blog/site?
I don't believe I've heard anyone on this forum saying, "I bought ads in a magazine or for placement on a site and I sold tons of books as a result!" A big ad, I believe it was in the New York Times, worked for James Patterson with an early (perhaps his first book), but it was a very unusual approach and pretty risky. People don't tend to believe ads. But if we can get mentioned on respected sites/blogs, we've got the endorsement of the people that all the visitors look up to. It just makes so much sense.
Oh, I do all that as well (although I don't have an article on the Huff Post, as it were).
I took a peek at your page, interesting stuff. I just may investigate it further...I'm always up for new techniques.
Congrats on all you've accomplished. 6,000 books in 8 months is great for any book, but being self-published, that's incredible! I too have been encouraged with the potential for local sales, thinking it's one of the most underrated ways to market books. Can you give us more detail as to how and where you sold in your four county area. Any help would be much appreciated by your fellow authors.
And what do you mean you want people who will "review, blog or speak about Strays"? What do you mean by Strays?
Wow! Mind if I use this story on a website I'm starting for authors? Of course, I'll link back to your site so people can purchase your book. Also, you mentioned wanting to know sites and blogs that might be interested in a story on strays. My wife, Cherie, has a pet blog that's gotten some pretty serious press. It's http://www.pet-peeves.org . If you reply to one of her posts or contact her through the site, she says she'd love to read the book and review it.
Wow! I thought I was having problems in selling and getting noticed. Sorry to hear all this, Theresa. Where the great wide-web has it merits, it sure has detractors. There seems to be an unwritten code of stifling authors from mentioning their books in certain circles. If one so much as gives a hint - say, just about an upcoming release - SPAM is immediately cried. If sitting in a writer's group, or participating on a book social media site, why CAN'T an author occasionally mention something without being labeled or branded or panned?
We're expected to be open and approachable, courteous to bloggers and reviewers, willing and able to answer any and all questions, graciously accept harsh, stinging personal criticism yet keep out mouths shut about our books. Everybody seems to have their hand out to help authors in the way of PR for a price, but no one is willing to give a 'helping hand'.