For book/ebook authors, publishers, & self-publishers
I'm the self-published author of The Budget of Your Life: Breaking the Chains of Debt which is a keen little book covering the principles of budgeting and spending well.The book is available on Amazon, and sales have been lukewarm. But I think the book is GREAT!
I am just starting to get into the marketing piece, for many of the reasons others listed in this thread. Mainly, I have a demanding day job; but it pays well.
That being said, I'm at a crossroads. I'm able to do a good deal of marketing myself; getting reviews, utilizing some of the great ideas listed in this thread, etc. I Tweet, MySpace and Facebook, and have a pretty decent online following.
I have the opportunity to hire a professional marketer to help me to expand, to broaden, and to handle some of the leg work. This marketer has some average credentials (they have marketed for restaurants and other nice businesses) and I've worked with them on other writing projects. They are a fine writer in their own right. Their fee is not expensive to me (with the well-paying day job) but I can tell you it is over $1,000 per month. We plan on a 3-month initial marketing campaign.
I know that sounds like a lot of money, but it is definitely within my means. My target goal is to sell 1,000 copies per month, at a price point of $4.99 (Kindle) and $9.99 (trade).
My question is this. Have any of you ever tried just hiring a marketing firm to help? It seems like an investment just like any other business. You open a Dunkin' Donuts, you have to invest some money.
Any thoughts on this? Am I making a big mistake? I haven't signed a contract, but they are working up a marketing plan this week.
Thanks in advance!
Check out John Kremer's advice and services first.
He knows this industry.
I would like to suggest that aside from your current marketing team, you should also try outsourcing your marketing needs to virtual assistants. There are lots that you can find with great social media and writing skills for less than $1000 a month or as low as $5 per hour. They can be your online personal secretary and you can directly work with them as if they are working in your office.
Do you know of any reputable companies for VAs?
The key to marketing on the Internet these days is still creating relationships. Posting videos but not marketing them is like publishing books and not marketing them. No one knows that they are there.
In today's Internet worlds, blogs are still one of the best ways to get more views. Create relationships with other blogs. Do a Mega Blog Tour (not a Hum Drum blog tour) and create an Internet event. That's how you get more people seeing your site or sales page. It's all in the numbers.
Wow! great question and some really helpful answers... My book will hit the shelves (and Kindles, etc) by Dec. 1... The hardest part form me is the marketing. I very much want to have a company buy my book to use as a give-away perhaps to help their employees de-stress... My book is Being Well Within: From Distressed to De-Stressed . I have ideas as to what companies to target, but getting in there is an unknown.
I''m very excited but am learning now that not only do I have to market my book in ways I never knew existed, I have to seek out reviews... didn't think of that before. Doing PR and marketing is really challenging for me, and I remember reading that we should "pay someone to play at what I would have to work at..." I look forward to really learning so much more from being part of this group. Thanks, Loren
Getting reviewed by a mainstream publication
my biggest challenge is the attitude of people in my region towards reading!