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What's Your Biggest Challenge with Your Book?

I'd be interested to learn what authors/publishers on this network think their biggest challenges are with their book. I wonder if there's any common, pervasive challenge we all face.

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The biggest challenge for most book authors is very simple: They don't believe in their books enough to spend some time every day marketing their books.

I so agree with you, John! That's what I keep telling authors. 

I'd imagine the answer is fairly simple. Being noticed. The world is flooded with books. Quite often books by indie authors are of a higher standard than those pumped out by commercial publishers. It mostly comes down to marketing. If a book is pushed hard enough and enough money is spent then the you'll probably have a best seller. The actual quality of the writing will be secondary. Against all this you have the independent authors desperately trying to be seen and get some traction.

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