Press releases are one of those mysterious things that every talks about, but never very specifically. So, I'd love to start a discussion about how they have worked for all of you. I'll start the discussion with my own burning questions!
Has anyone ever used one of the press release service John Kremer lists on www.bookmarket.com
? If so, did it result in press? What do the services actually do: fax your release, e-mail it (and if so do reporters actually open those e-mails) or just post it somewhere on the internet?
Or, has anyone faxed or emailed out their own press releases? If so, who did you send them to? Did you get any press?
Looking forward to hearing about your experiences!