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The Book Marketing Network

For book/ebook authors, publishers, & self-publishers

This is a forum to allow people to showcase the things they've done that have worked well for them in marketing their books. Please share your stories here. Then we can all read them and learn from them. If we work together, we will all be much stronger and more successful in marketing our books.

Tags: books, marketing, stories, success

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Gary,

Congratulations on the Kindle sales and success. This is encouraging news for authors.

Author Media Blogs & Book Marketing
Thanks, Smitty!

Yes, I think the Kindle is a good way for authors to gain exposure to their work. The key is to price the Kindle edition well below the $9.99 mark. That seems to be the max that the majority of Kindle owners are willing to pay for a book. Some of the NY Times Bestsellers are priced at or near $9.99. But if your book isn't on the NY Times list then it's not likely you'll get many buyers if your book is in that price range. Many (and I mean MANY) authors are pricing their Kindle editions at just 99-cents and they're selling really well. One fellow I know has sold a couple thousand copies in just the past few months. Makes me tempted to lower the price of mine from a moderate $4.95 down to 99-cents just to see what happens! :-)
Have your Kindle sales cannibalized your paper book sales?

I ask because the net on a kindle book sale is very small and you need to drive quite a bit of volume to make it lucrative.

www.eloik.com
The Kindle sales of my novel, The Ezekiel Code, have indeed cannibalized the paperback sales. But I'm not complaining. In fact, I'm thrilled about it, especially now that the Kindle royalty rate is jumping to 70% next month. That means I'll be making the same amount of money from each $4.95 Kindle sale as I make from each $19.95 paperback sale. The Kindle sales of The Ezekiel Code for last month (still at the 30% rate) netted me a little over $500.

I have a small end of year success story. I received a Google email alert about this success on Facebook:

Leftunder Books

Leftunder Books Impressive showing by Mr. Planemaker's Flying Machine, which is burning up BookBuzzr in a stellar ascent. From a marketing standpoint, this is very impressive: over 3800 views in 5 days. Dang!

Dell and Emmelisa Planemaker are two ordinary children who lead uneventful lives in a small town in Lancashire until they discover a unique computer that takes them on an extraordinary journey. They are ...
After three weeks, I had a similar experience at www.scribd.com in regard to my new book- Flaherty's Crossing and my work in progress: Severed Threads. Check this out:

http://www.scribd.com/KaylinMcfarren
2 Documents
8,556 Subscribers
5,586 Reads

Incredible!!

Kaylin :)
Yes that is incredible Kaylin.

You are a like a river that flows and flows and flows, never becoming stagnat and always pressing forward.

Many blessings to you!
Today I received a wonderful testimonial as a reference from one of the authors that we are currently promoting and marketing. I wanted to share it to encourage other authors that targeted on-line marketing can bring success and especially when using a network of sites.

Kaylin chose to market with us choosing our 100 site marketing package back prior to her new book release. In fact the cover design was hot off the press at that time. Kaylin then just a few weeks ago chose to again market her new book trailer on 100 of our sites further expanding her author promotions and book marketing.

Within this the marketing and author promotions have appeared on not only the 100 separate sites within our network, but have also further been picked up and posted in various other communities and networks through additional networking and powerful feeds further expanding Kaylin's marketing through the content posts.

May the following bless and encourage you with regards to targeted on-line marketing and the marketing power of using a network of sites.

Kaylin writes:

I recently had the opportunity to work with Smitty in regard to marketing my new release, Flaherty's Crossing. All I can say is every dollar has been well-spent. He is incredibly detailed, professional, and caring. My name, book, and trailer have appeared on hundreds of sites and the exposure has been unbelievable. As a direct result of his tremendous efforts, Flaherty's Crossing has become one of the hottest and most ordered items at Champagne Books.

I truly can't recommend anyone more highly.

Kaylin McFarren, Author
Flaherty's Crossing, Now Available
http://www.kaylinmcfarren.com
http://www.flahertyscrossing.com

I encourage all authors to find new ways and deeper waters when it comes to promoting and marketing their books on-line. That while many authors may choose the self promoting and marketing method, it is also wise to set a side a marketing budget and seek out book marketing that will best promote and market not only your book, but also you as a author. Don't get lost among the millions of faceless names in the in print book data bases and don't focus all your efforts only where other authors hang out. Find your market and hit the target.

If you get some time, visit two of our new sites:

Christian Book Marketing
The Information Page

Many blessings,
Smitty
kingdomexpansion1@gmail.com
Once you’ve had your book published, identifying a viable market plan for your book is crucial to reaching the audience that can best appreciate the blood, sweat and tears that you’ve poured into your life’s work.
While that may seem a bit overwhelming at first, once a solid plan is in place, you can start putting it into action. A successful marketing plan can answer a number of questions, such as: How am I qualified to write this book?
If you are writing a book about gardening, but know nothing about plants, then chances are, you could be seen as someone who isn’t really qualified to write that particular book. On the other hand, if you were kidnapped in the Conga, and have written a book based on your experiences, then the first hand experience of being there makes you qualified to be able to write this book about your experience and how you survived.
Another question you may ask, is who will be reading your book? What type of people do you believe will be reading your book? This is generally known as your target audience. These are the type of people that you want to reach first when marketing, because being able to reach them means improved chances of book sales.
When thinking about your target audience, you need to be able to answer the question as to why should your target audience want to read this book? What makes your book stand out against all the others in its genre? What do you bring to this genre that no one else has before? Again, to reach your audience means to be able to bring them something that they haven’t seen somewhere else 1000 times before. It could be a similar genre, but what sets yours apart from those other 1000 other books?
Answer these questions and you’re well under way to a great marketing plan, and ultimately increased book sales.


Best Regards,

Terence

Bookpal Publishing
Very well said Terence.

Christian Book Marketing
Thanks to all the people who have posted great stories here. I really think we can help each other by sharing our success stories.
I share book marketing success stories all the time on my blog at http://blog.bookmarket.com. Check it out if you need inspiration or ideas.

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