Someone called me a pusher in jest today...because I market my book. My novel is with a small press. I'm doing 99% of the marketing as are many authors these days. I said to the person if I don't market how will readers know about the book. That shut them up quick.
What I encountered is a sentiment among certain writers that marketing is something awful. Yet, when I went to the writers conference a month ago publishers and writers said the burden of promoting a book is on the writers shoulder.
I should probably write an article or two on why some writers consider marketing beneath them...yet it's what the publishers want us to do.
A friend who is will St. Martins told me that she does 99% of the marketing. Sure, they arranged a couple of tours. But she does all the leg work and all networking and stuff to build her name.