For book/ebook authors, publishers, & self-publishers
The American Society of Indexers (ASI) encourages indexers everywhere to be ambassadors for the craft & to take all opportunities to deepen authors' appreciation of indexes. The following is found in ASI's book on indexing services: "It's a truism in the publishing word that any serious book should have an index. Acquisitions librarians won't buy indexless books. Educated readers expect to find an index & are disapproving of indexless books & their publishers. For readers unfamiliar with the book's topic, a good index provides a link between their vocabulary & the jargon used by the author. Readers who have finished the book & want to recheck a certain passage can find it by means of the index. Indexes add competitive value by generating good reviews, which in turn increase sales."
Rose, indexer
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