For book/ebook authors, publishers, & self-publishers
Pre-launch marketing is really effective. It has really helped me to get a good response. When I pre-launched my book "How To Start An HR Consultancy Company?" people came to know about the book beforehand only. The point is how I did it. I had a blog already and I was getting a good traffic from the blog about the topic of the book I wrote. Also, few announcements in the famous blogs helped a lot. Since, my book is/was related to the business, people liked to read it. Also, I participated in some book launching events.