Although much publicity/marketing can be done freely through avenues like social networking, much publicity costs something. Examples:
1. For a targeted, effective press release, you should probably hire a company that puts out releases that the press actually reads.
2. By hiring an effective publicist who has relationships with the media, you get more radio spots and articles accepted.
3. Book marketing experts recommend sending out between 400 and 800 free books to reviewers and other media. Let's see, if the cost of each printed book and shipping comes to $5.00, then you spend $2000 to $4000 on that.
So, is there any rule of thumb that publishers have come up with on a reasonable amount to budget for marketing a book? How much do traditional publishers spend marketing their average book that's not by an established, best-selling author? What should someone planning to self-publish her first novel or first non-fiction book plan to spend?
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