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How should I market my "platform" with a pseudonym?

Hi there, I am new to this forum. I'm excited to be able to tap into the knowledge and experience of all of the members.

I've been working slowly to build my "platform" (website, twitter account, Facebook author page) as a fantasy writer under my name, though not much is out there yet. However, more recently, I have been working full steam on a YA historical fiction, which I believe I'll need to write under a pseudonym, primarily because it's focused on the opposite gender. I'll need to build a platform for this, but didn't want to waste all the groundwork I've done and continue to do on the fantasy side. Any suggestions on how to approach this?

I've toyed with the idea of making my pseudonym a collaboration, so that I keep my name on both types of works. Any thoughts on that?

Any input you guys have would be much appreciated!

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