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I am at a point that I need to get prepared to target my audience and start a marketing plan. I am in the process of just publishing an English translation of an ancient Bible commentary and I have 2 more on the way. These are professional translations and are translated now for the first time. I know the audience I need to target but I am insure what channels to use to reach them. The obvious audience is the students of Medieval studies, but I am also wanting to reach the non-professional Bible students who will enjoy ancient Bible commentaries, and yes those people exist. Any suggestions would be greatly appreciated!

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