A book is a message that the recipient expects will fit his or her fancy or gain some benefit from reading the book. I've learned that Christian books are particularly difficult to market because the Christian community is so diverse. The reason that there are 1000's of churches in this country is that they have different doctrinal beliefs. I've published three books only to learn that Christians either buy doctrinal specific books or they know the author. I have been told that many of the famous contemporary Christian authors use ghost writers. I have no need for a ghost writer since I have graduate level training in my field. Does anyone have advice on how to reach the polarized Christian community?