For book/ebook authors, publishers, & self-publishers
Social Media is an effective tool for branding as well as selling a book but that is only if you know how to invest your time on it and not waste your time on it.
There are many techniques to achieve results there quick, at no or little cost [compared to traditional PR approaches]. From time to time, I am sharing those tips with my members on my Lnkedin Group Socialmedia 4 Authors http://linkd.in/192sdqO Feel free to send a join request.
I approve requests manually but that is because I want to make sure we will be having a spam free site and no one is there fishing for clients by giving bad advices.
In the meantime, for those of you who don't like linked-in, let's share our success stories and tips here.