For book/ebook authors, publishers, & self-publishers
what's working for me is giving my testimony which is based on my novel Sacred Secrets of the Cedar Chest, at local churches. The book is loosely based on my personal experience dealing with a mother who was bipolar and how in the 11th hour, God healed our relationship.
I have bee commissioned to speak at several churches in Tampa Bay area where I reside. My First talk held 40 people and I was told many lives were touched by what I shared.
My advice is to think outside the box, don't just rely on social online marketing. Give back to your hometown. Depending on what the subject is, find the venues that will receive a talk from you and allow you to sell books as well.
How many authors who are speakers have the problem of locations wanting you to fill their events, yet, they claim to have no money for your service? I done some for free. About my topic is substance abuse, losing my husband and daughter from the disease, I talk at halfway homes, rehabilitation centers, court-ordered programs, and have been invited twice to talk to men and women inmates in jail. I also speak at churches, libraries and schools.
No one offers to pay. It's getting depressing so that I have refused some.
well, the churches won't pay, but I do it more as ministry because the book is tied to my personal testimony. However, they do allow me to sell my books.
That's the key. I have done small event with attendees at churches, and it's amazing how they buy your books. I believe, if you know what you are talking about with your talk, your books sell.