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Christian Authors Connection


Christian Authors Connection

Group for authors of Christian books who would like to interact/network with others, and brainstorm ways to help Christian and secular booksellers with promotional ideas. Booksellers are welcome to participate and offer suggestions on their needs.

Members: 382
Latest Activity: on Tuesday

Looking for Good Book Marketing Tips?

Lisa Copen

Please help us make this the best place for interaction among Christian authors! Share what you wish someone had told you 5 years ago. And yes, we want to see your book covers, sell sheets, press releases and more to help you and also compare notes. BUT. . . PLEASE help us out by posting it in the CORRECT category. If you post it below (in comments) I will delete it. This forum has great potential if we can stay organized, so help me out by taking a minute to decide the best place to make your post, k? Warm blessings, Lisa

book marketing tips pencil tipsTips for posting: When you write your post, write it for the BENEFIT of the reader here. Post your topic near the top of your post. We are supposed to be writers--GOOD ones! So, avoid being sloppy or making it all about you.

book marketing ideas keyboard internetWHERE DO I POST STUFF?

By finding the best place to post your information here at the CHRISTIAN AUTHOR CONNECTION we can help each other the most! Please take a moment to review some of our categories:

- Tell us about yourself, your book, your ministry, etc,
- I have a book published in 2009 or 2010

- Great articles to read! Share links to what you have found or written.
- Do you have an announcement about Events, Contests, Award Opportunities, Etc.?
- Do you do book reviews (for free?)
- Writers Conferences, Book Marketing Workshops, Etc. Review them, share dates.
- If you host a radio program, you are a journalist, etc. and are looking for guests, you can post your contact information here. All opportunities must be free for the author (no paid services).
- Books on marketing we need to know about!
- Tools or software you use to help with book marketing. What speeds things up for you or saves you money?
- Branding, platforms: Your ideas, tips, articles and 2-cents on this topic.

Do you have questions, comments, news about e-books? Post it here to share. We also love articles that talk about changes, trends, etc.

- Reviews: Web Sites, Publications, or People to Review My Book (coming soon)
- Reviews: Places to Post My Reviews
- Information About Publishers Needs, Reputations, & More (coming soon)
- Marketing Experts/Social Media Experts who are Christians

- Are You On TV - Radio - A Podcast & More?
- Post The Front of Your Book Cover (coming soon)
- Post the BACK of Your Book Cover
- My Book's Video Trailer or Promotional Video (coming soon)
- Reviews I am Excited About! (coming soon)
- Sell Sheets - Post Yours Here! (coming soon)

- Do you offer a service like book promotion, book marketing, press release writing, cover design, anything? If so, post it at Book Marketing Services You Provide. If it's anywhere else in the forum it will be deleted.

Discussion Forum

Tell Us About Yourself! 53 Replies

Started by Lisa Copen. Last reply by Angela Pisaturo Jun 14, 2018.

Share the BACK COVER of your book! 21 Replies

Started by Lisa Copen. Last reply by Craig Dressler Sep 14, 2012.

Have a New Book Published in 2009 or 2010? Post About it Here! 19 Replies

Started by Lisa Copen. Last reply by Venancio Cadle Gomani Jr. Nov 30, 2015.

You Can Sell More Books - Lisa Copen's Blog Feed

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Comment Wall


You need to be a member of Christian Authors Connection to add comments!

Comment by Shawn Lamb on April 21, 2011 at 8:45am

New post _ FLOW & PACING tips for your story.

Comment by Shawn Lamb on April 20, 2011 at 5:21am

Check out my latest interview -

Comment by Lorilyn Roberts on April 19, 2011 at 1:04pm

I think you said you read through all the materials. I don't know if you summitted your name, email, and website where it asks for it.  I am going through my email now and will look for it. You will need to do that to join, but to answer your question more specifically, when someone has a launch of a book, other members of the network can offer to: announce his book on Facebook the day of the launch, post a tweet, host a guest blog for him, post a review, offer a free e-gift which will be advertised on the author's landing page (you will learn what this is if you don't already know), and post notices of the book on any other social networking sites you want to.


All the announcments must be provided by the launching author. We have, for example, a launch widget. If every author posted the widget on his site, that means that book is being advertised on almost 100 websites for a launch. It's massive advertising for a book, but only for a 24-hour period of time. The free e-gifts are the incentive to buy within that time period, which is what helps people to hit best-seller status for that day. As you read in the information, this is a sound marketing tool that is used effectively.

There are marketing people who are charging big bucks to learn this strategy, like in the thousands. We do it for free, and better, because we already have the Network set up for the massive marketing, whereas with everyone else, you have to contact your launch partners to announce your book launch cold turkey.


In addition to the above, on the forum, we share a lot of marketing information, and members help other members when they ask questions. We have some marketing gurus in the network, who are listed in our new author resource page, where if someone wants more professional help, they can receive it for whatever the person is charging, but you can get everything you need to launch a successful campaign for free if you are willing to work hard. As with everything, there is a cost, but not in dollars, just in some good old fashion hard work. But if you want to market your book, it does take effort. Hope this helps. 


Even if you don't have a book you are fixing to publish, which not everybody does, you will learn a lot about marketing in general. And there is a comraderie that is unique. You don't have to worry about negative people. One negative comment about anyone on the forum, and that person is immediately removed from the network.  But because of the screening, that has only happened once.  So, hope this helps.

Comment by Shawn Lamb on April 19, 2011 at 11:34am

That's great. I'm all for that. I already promote other authors on my blog. In fact, Amanda, I'm waiting for you to pick a topic to post on. :)


Lorilyn, you still have told me what the authors do. Is it hosting each other? Being connected through FB and Twitter? I already do all those and would gladly accept more. If you want to advertise John 3:16, I'll put the widget on my blog.

Comment by Amanda Stephan on April 19, 2011 at 11:10am
Shawn, I'm one of those lurkers Lorilyn talked about. I'm learning from the posts of the members and so far, it's been a very valuable place to be. There is a spirit of oneness and sharing. I've been blessed to be a part of it even though I've only been a member for a short while.
Comment by Lorilyn Roberts on April 19, 2011 at 10:36am
Authors can do as little or as much as they want.  But the more they do, the more they will learn for themselves as well as helping others. It does require a spirit of giving. As the old saying goes, those who give the most receive the most. But giving is a choice. There is absolutely no pressure to do anything. Some people are lurkers, some are beginners, some have jumped in and made a splash. But there is a spirit of oneness.
Comment by Shawn Lamb on April 19, 2011 at 5:09am

Okay, so it's a collective effort then? I'm all for doing cross promotion and have guest authors on my blog.

 I understand and appreciate what your view point and how this came about. What I also looked for was what do the authors have to do? I couldn't find that clearly spelled out.

Comment by Lorilyn Roberts on April 18, 2011 at 7:52pm

Beause there is no cost, I can only accept a certain number at one time a three times per year at most. There is a lot of time and effort involved on my part. I have to have time for closed captioning for television (making a living), parenting (I am a single mom), my graduate classes on my Masters in Creative Writing (I am halfway through), writing my novel (due out next year), and I am president of the local Word Weavers Critique Group. Running the John 3:16 Network is a labor of love. I also do a lot of other things for authors, writing reviews, et cetera. I carefully screen those who I admit. And if I admit too many at one time, it's overwhelming from a time standpoint.


Hope this helps. Selling a marketing service -- I have no interest in that.  That is not my passion.

Comment by Tracy Krauss on April 18, 2011 at 5:40pm
Great article. I have been 'spreading the word about it, Lorilyn.
Comment by Martin Murphy on April 2, 2011 at 2:47pm
Theocentric Publishing Group recently joined the Christian Small Publisher Association.

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