Share 'Marketing or Pushing?'

Someone called me a pusher in jest today...because I market my book. My novel is with a small press. I'm doing 99% of the marketing as are many authors these days. I said to the person if I don't market how will readers know about the book. That shut them up quick. What I encountered is a sentiment among certain writers that marketing is something awful. Yet, when I went to the writers conferenc…