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We live in complex times, we have complex jobs, and our real and quasi-social relationships are as confused and frustrating as ever. So in a world of such complexity how can businesses truly understand what makes people tick? You may ask does it matter? And of course the answer is you bet it does. Without understanding how people make decisions and what motivates those decisions, you will not be able to connect with people, and failure to connect will severely hamper your sales…Continue
Posted on July 4, 2013 at 10:00am
Creativity is like the weather; everyone talks about it but no one does anything about it. Boardrooms, seminars, and conferences are full of talk of the need for creative thinking as a way to spark innovation, new product development, and of course sales, but the sad truth is business leaders for the most part are creatively stunted. Creativity is stifled in a climate of restrictive rules, tight budgets, and an obsession with statistical justification.
I can still remember a…Continue
Posted on July 4, 2013 at 9:05am