For book/ebook authors, publishers, & self-publishers
John McLain has not received any gifts yet
Use HOW TO PROMOTE YOUR HOME BUSINESS to develop your own low-cost and easy publicity, advertising and promotion campaign. This book is a must-read for savvy home-business owners who understand that success requires preparation and planning. Follow this simple, thorough guide step-by-step, to be sure you've covered all your bases. You will understand the differences between public relations, publicity, advertising and promotions, and you will be taught how to weigh the pros and cons of using each method based on your ability and pocketbook.You’ll learn why you should be skeptical about spending money on advertising, particularly if you are looking to generate loyal, repeat customers. Other topics covered are trade fairs, the web, partnering with other businesses, guides to the media, sales techniques that work and so much more. Business experts say that the number one reason for failure among ﬁrms of any size is running out of money while waiting to turn a proﬁt. Chapter for chapter, author John McLain helps you to keep this from happening. Make sure your business is set up to prosper for the long haul. Learn how to deliver products and services that emulate quality, value and service to your customer to secure long-lasting success.