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Red Ribbon From Kate L

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Something About Me and My Book:: Marketing Innovation Today - July 09
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The sharpest downturn in decades may be bottoming out - and financial Armageddon avoided - but pessimism remains about the speed of the recovery, with pundits in many sectors forecasting slow or even no growth for some time. What's more in sectors already facing long term changes in consumer behaviour, the downturn simply accelerated the process and so things will probably never be the same again! As always there are opportunities and threats for both the larger and the smaller companies. Brands which enhance conventional marketing with new, relevant insights and techniques can grab advantage. Below you can find insights into some of the latest relevant marketing and innovations, as well as low cost and free learning events, covering the latest thinking for tackling these challenges and opportunities. For further information on any of the items below, RSVP with item code.

July 09 - Marketing Innovation Today - latest research insights, trends, ROI methodologies, case studies, future forecasts … and more! Low cost, high quality marketing learning.
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INNOVATION NEWS:
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Product Innovation: www.springwise.com
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* Retail - Fortnum and Mason has bee hives on the roof of its Piccadilly store. Via webcams, customers can watch the bees as they create honey that will be sold in the store.

* Food & beverages - BakerTweet is a technology that alerts customers via Twitter any time a fresh batch of baked goods are ready at their favourite bakery or cafe. A prototype is in use at Albion Cafe in London, in advance of wider roll out.

* Mobile phones - US Rentomobile provides a wide selection of the latest cell phones for rent on a monthly basis, so that consumers can try out various devices without being limited by a long term contract.

* Leisure & Lifestyle - After redundancy hit, Alex Light in Dubai set up Bad Times Bootcamp to help unemployed people get fit and network at the same time. A qualified personal trainer, Light set up free fitness classes to help others stay active and stay positive.

* Hotels & Travel - To take care of its Gold customers, Hyatt Hotels will target them with pleasant surprises. The so called "random acts of generosity " could include picking up your bar tab, "comping" your massage or treating your family to breakfast.

* FMCG - products like toilet paper and toothpaste do not excite people online but new US e-commerce site Alice aims to change that. It looks like any other online retailer from the consumer's perspective, but behind the scenes it is more like a marketplace, allowing manufacturers to sell directly to US consumers. It makes no retail margin and instead allows each manufacturer to control product assortment and pricing for its own direct sale to the end consumer.

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Marketing Innovation: www.springwise.com
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* Beverages / Bars - Amsterdam's Minibar gives punters access to a personal minibar and lets them serve themselves. Minibar offers consumers a way to avoid long lines at the bar without having to pay for pricey waiter service.

* Media / Content - An initiative from Time Publishing called MINE allows consumers to create their own personalized magazines, by choosing editorial content from Time, Sports Illustrated, Money and many other magasines.

* Experiential - British company Everyday Models invites members of the public to rent out aspects of their daily life to advertisers: whether it's their ad space on their clothes, car, house or online profile!

Website:: http://marketinginnovationtoday.com

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At 1:06pm on March 26, 2010, Kate L gave Marketing Innovation Today a gift…: Red Ribbon
I just wanted to introduce myself and my blog, The Book Buff: Book Reviews for Regular People. Check it out at http://www.thebookbuff.blogspot.com
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At 3:24am on July 20, 2009, Ann B. Keller said…: Welcome, Marketing Innovation Today! We're so glad that you could join us.

Ann B. Keller
Author of Crenellations and BRIGGEN

At 1:57am on July 18, 2009, John Kremer said…: Welcome to the Book Marketing Network. Join in some discussions, post a blog or video, schedule an event, make some friends. I think you'll enjoy it here.

John Kremer, book marketing expert
http://www.bookmarket.com