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Rachel Simeone
  • Addison, TX
  • United States
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Something About Me and My Book:
Book Marketer for work. Book lover at home. Spanish speaker (no one can ever tell). Loves UNESCO sites, hiking, wine tasting and Argentina! Founder of Zetablue Marketing, http://www.zetablue.com
Website:
http://www.zetablue.com

Rachel Simeone's Blog

Better Book Marketing: Choosing the right target market

I don’t like coffee. Never have. I prefer tea. So if I go to the supermarket and there is a sale on coffee, I buy tea. And if there is a sweepstakes to win a pound of coffee, I push my cart on by.

So what does this have to do with book marketing you ask? Because when it comes to buying books my habits are very similar to my habits when I am deciding whether to buy the coffee, or the tea. I read in the same genres, over and over again.

As an author, it is important to remember…

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Posted on August 22, 2012 at 8:00pm

Authors: Why You Should Be Blogging About Elvis

One thing that I often suggest to authors, who are casting about for things to blog about, is that they write about what is happening in the news. 

 

Current events capture the nations’ attention. They have the power to take each of us out of our daily routine and momentarily distract us from the report that our boss is waiting for, or the laundry that needs to be washed.

 

Do you find that you often step of your day to stop, or search the Internet for…

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Posted on August 16, 2012 at 1:51pm

Better Book Marketing: Edit your Email Signature for Impact

The minute your book is up on Amazon you should add it to your email signature. What is an email signature? It is the part of the email that goes after your name at the end of the email. 

The reason that you want to make your that you have your email signature set up properly, is that it makes it super easy for anyone that receives an email from you to learn more about your book, and maybe even (fingers crossed) buy a copy!

Your signature can and should be a very…

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Posted on August 6, 2012 at 8:49am

Why I work with Authors

Why Authors Are My Heros

When I started my book marketing business friends and family often asked, why authors? Why not small businesses, or lawyers or chiropractors? 

It is because I believe that authors are some of the 21st centuries greatest dreamers. There is something about holding tight to a dream, despite the distractions of…

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Posted on July 31, 2012 at 12:59pm

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