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Sally Shields
  • Female
  • Bronx, NY
  • United States
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Something About Me and My Book:
I am the author of "The Daughter-in-Law Rules: 101 Surefire Ways to Make Friends with Your Mother-in-Law!" and my vision is to inspire more harmony among 20 million mothers and daughters- in-law around the world by teaching all brides to learn the art of making friends with their husband’s mother.

Whether you're at the beginning of your marriage or you've spent years trying to make peace with your mother-in-law, The Daughter-in-Law Rules provides a revolutionary set of strategies, making copasetic coexistence possible at last!

The book is formatted in an adorable 4x6 trim size - the perfect pocket gift! And chock full of attractive line illustrations, the subtitle now reads: 101 Surefire Ways to Make Friends with Your Mother-in-Law; a truly positive and upbeat perspective on an oftentimes challenging relationship. It has been received so far, by Halle Berry, Kate Hudson, Jessica Alba, Tori Spelling, Angelina Jolie, Ellen DeGenenres, and Jennifer Garner via the BabySwags gifting organization.

I am looking for professionals that are in touch with the organizers of Bridal Showers, as I'd love to be able to suggest the book as a favor. Any information or ideas or contact leads would be greatly appreciated.

The DIL Rules also raises money for the National Breast Cancer Foundation®. Think Pink!
Website:
http://www.theDILRules.com

101 Ways to Market Your Book, Product or Service!

Sally’s 101 Surefire Ways to Market Your Book, Product or Service!


Check out John Kremer's site at www.bookmarket.com
Leave a copy of your book at the hair salon
Do An amazon.com bestseller campaign
Ask your friends to post 5 star reviews on Amazon.com
List your favorite books on Listmania, create your own list, or create a “How-To” List with your signature at the end
Get a catchy name for yourself - brand yourself!
Write reviews of other people's books at Amazon with a tagline on the bottom of the review identifying you and your book
Hire a Virtual Assistant- You can try www.elance.com, for example
Get media trained! Try www.OnAirPublicity.com with Wayne Kelly
Call Radio Stations. To find what kind of radio programs might your target audience tune into, check these links:
www.radio-locator.com
directory.google.com
www.gebbieinc.com
dir.yahoo.com
Or put an ad in RTIR (Radio/TV Interview Report (www.rtir.com)
Send a few books after the interview, for them to give away for more free publicity
Send out a media release - and be timely!
You can fax it to WIreless Flash at (619) 220-8590 or try these sites:
http://24-7pressrelease.com
http://prfree.com
http://prleap.com
http://przoom.com
http://pr.com
http://1888pressrelease.com
http://prlog.org
http://prnewswire.com
http://i-newswire.com
When your book gets really popular, you might want to consider fulfillment services. 3 are:
Fulfillment Works (888) 717-7511
Book Fulfillment Services (800) 228-4321
Fulfillment America, MA (978) 988-7576
Prepare Your Elevator speech and talk to people about your book.
Get a business card with a picture of your book cover and leave it places
Take a survey at the mall, and hand out your business card with your book cover on it
Get a business card from everyone you meet, and take notes as to where you met them and what you talked about. When you contact them, they will appreciate that you remembered details
Practice your "elevator pitch" - a short 2-3 sentence, 30 second description that exactly describes your book, product or service
Post a YouTube Video, and make sure your keywords are in the title
Join Toastmasters and learn to speak
Offer yourself as a speaker— free or for fee— to any organizations that include your target audience. At the very least, offer to speak to local writers' club or organizations
For many articles on Great Speaking, visit the following pages:
http://www.antion.com/ezinebackissues.htm
http://www.antion.com/freear~1.htm
http://www.public-speaking.org
Contact your local public library and ask if you can teach a class there
Start a discussion group in your hometown
Create or join a mastermind group, and ask others how they would suggest marketing your book
Help others as much as you can
Learn to be a funnier speaker by the winner of the 2001 Toastmasters winner, Darren LaCroix: www.humor411.com
Or contact www.DaleCarnegie.com for public speaking training
or check out: Felicia Slattery at www.signaturespeechworkgroup.com
Offer something for free at the end of your speech
Make buying your book a prerequisite for each and every attendee
Contact the Learning Annex and offer to do a workshop
Join Community based websites such as
facebook, myspace, jasonsnetwork, stumbleupon, Qassia.com, etc.
Create an Expert Page at www.SelfGrowth.com
Join www.AuthorNation.com
Join www.PolkaDotBanner.com
Join www.Gather.com
Join www.BookRix.com
List your event (such as a booksigning or workshop on www.eventful.com
Submit your Book to AuthorsPromotingAuthors.com
Post your e-book for free on sites such as www.YouPublish.com and www.Scribd.com
Send your book to www.DearReader.com for a book Review
Try to sell your book to corporations
Create a list of people or companies you'd like to market your book to. Start a file on each and start building contacts there. Remember, the magic is in the follow-up!
Don't be afraid to cold call!
Or contact Brian Jud and he'll do it for you! www.bookmarketingworks.com
Link up with a charity of your choice and figure out a promotion where you'll donate a portion of your book's proceeds to them (they may directly help you publicize the book because of this, or it may just help you get more press— the media is much more likely to give your book attention if there's a good cause attached to it).
Make your mission to make a difference in the world
Enhance a company's marketing campaign by offering them a coupon with your book at a deep discount
Contact Gift Shops
Contact Catalogs, and tell them exactly where your book would fit in, and why it would be better than the one that is in that current spot!
Write articles and submit them to:
EzineArticles.com
GoArticles.com
ArticleDashboard.com
SearchWarp.com
About.com
Squidoo.com
Helium.com
EzineMarketers.com
SubmitYourArticles.com
Scribd.com
YouPublish.com
Use a key word selector tool to find out what the key words are for your niche. Here are some places to go:
www.Inventory.Overture.com
www.GoodKeyWords.com
JeffKeywords.com
Wordtracker.com
ArticleDirectories.com
Articles.com
Contact websites and publications that relate to your target market
and try to get your book listed on these sites
To find online publications your audience might read, try these links:
* www.ezine-dir.com
* subs.zinester.com
* www.jogena.com/ezine
* www.ezinehub.com
* ezine-universe.com
You can submit "Letters to the Editor" in response to articles you've read, volunteer as an expert on your topic at a site like www.allexperts.com, include your book's teaser and url in your e-mail signature file
Sign up for Google Alerts so that anytime a story comes up around your topic, you can contact them and offer yourself as an expert
Make a list of your keywords and have them on hand for your article submissions
Join a Yahoo Group www.YahooGroups.com and talk about your book
Use online message boards to reach your audience:
www.ubbcentral.com
www.forumfind.com
listings.boardhost.com
www.invisionfree.com
www.vbulletin.com
If you want to find really popular boards: www.big-boards.com
Join Linkedin, the social network for professionals, and network, network, network!
Start a free blog at www.Blogger.com and register it with http://www.technorati.com/
Start to Twitter! (twitter.com)
Sign up for a free online dating site such as: www.SinglesNet.com and use a technique such as this: Young millionaire, lover of sports, cultivated, with good taste in music and a patient and empathetic character wishes to marry any young and beautiful girl that possesses the attitude and spirit embodied in [author's name] new book, [Your book's title]
Sign up for the Absolute Write Newsletter for Tips for publishing success: www.AbsoluteWrite.com
Check out: www.danpoynter.com for some great free info about bookmarketing
Investigate GoogleAdWords, around timely holidays
Google the competition - get to know who your competition is!
Contact all your local bookstores. Ask them to host a signing or "meet and greet" for you
Have a HUGE poster of your book cover made at www.BiggyPix.com, mount it on poster board and bring it to your signing, or just post ‘em everywhere!
Costco and Staples can also can make posters of your book cover
If a friend is having a party, offer to provide a local author to do a book signing - that would be you!
Get celebrity endorsements (To find contact information for many celebrities' representatives, visit www.whorepresents.com or www.contactanycelebrity.com Cost? $53.19)
www.CelebrityBlurbs.com This site will
tell you the key agents or PR people you need to get in touch
with to contact any celebrity. It's just $1 for a seven day trial.
Write to your favorite Radio Host and ask them to review your book
Contact your local media and try to get them to do an article about you
Give away free stuff on your site
Know that your list is your greatest asset - be a giver, build a following
Create a newsletter and send free tips to your personal list every week
Get an auto responder (www.AWebber.com) and set it up so that your list gets a tip a week for a full year
Offer free consulting services
Offer a coaching Program
Make Custom stuff with your book cover on it. Try: CustomStuff@nosesquare.com or set up your own Free Merchandise at www.CafePress.com
Create a New Holiday and promote your book each year at that time Make a media calendar so you know the best times of the year to pitch the media for your niche market (Check Chase's Directory of Annual Events)
Do a Tele-Seminar, record it for free by visiting: www.freeconference.com
www.myfreeteleconference.com
Get it transcribed at: www.iDictate.com and have it repurposed into an e-product. Check out Cathy Stucker at www.idealady.com to learn fast product creation secrets
To create your home-study course with workbook, transcription and CD’s: www.disk.com
Create booklets, by producing simple inexpensive samples of your book and give them away for free
Download Fred Gleeks free eBooks on Marketing at: www.FredGleeck.com
Check out Nancy Juetten's free e-book at: Media-Savvy-to-GoToolkit
Submit your book to MopShop Product Review: 2370 S. Trenton Way, Denver, CO 80231
Contact: Books are Fun, Ltd. (They buy huge non-returnable quantities of books and gifts directly from Publishers and manufacturers www.booksarefun.com
Contact Cruise Ship Lines - ask them to give away your book upon departing a ship
Shoot for the stars: send your book to Oprah: 
Ms.Oprah Winfery
Harpo Studios
1058 West Washington
Chicago,I'LL 6018
Or Ellen 
The Ellen Degeneres show
Attn: Fan Mail
Po BOX 7788
Burbank,CA 91523
USA ... you get the idea!
Have a particular agent you want to be introduced to? There are 326 agents on LinkedIn. Get introduced to famous authors and ask for testimonials. Want publicity? There are lots of periodical editors and TV producers you can network with. Want to connect to people who might help market your book? Ask lots of questions.
For a list of over 400 agents, check out: www.GetAnAgentNow.com
Learn to write a query letter and a proposal - get Author 101 by Rick Frishman and Robyn Spizman or WriteaBookToday.com by Mahesh Grossman
Check out all the free teleseminars at Rick’s site at www.plannedtvarts.com
More free teleseminars: www.BasementVentures.com
Sell your book or a chapter from your book on eBay. Here's a great article about how to get started: www.wonderfulwebwomen.com
Become an affiliate with other people's products, and start making money right away!
Treat your book like a brochure - (like Robert Kawasaki used "Rich Dad, Poor Dad" to sell his game, "Cashflow for $195)
Create an audio version of your book. Podiobooks.com can help you get started. Then you can upload it to iTunes, but google other popular sites to submit your mp3. Other links to help you with podcasting:
mypodcast.com
switchpod.com, and
blogtalkradio.com
Enter your book into competitions. Look for contests that don't require steep entry fees
Attend a trade show for your target market
Get a booth at a local festival, fair or flea market
Sponsor a local event and do a joint sweepstakes with other sponsors.
Write a top 101 ways to market your book and have John Kremer post it for you on his site
Get publishing tips from sites such as:
AuthorToolKit.com
BigBadBookBlog.com
SelfPublishingAdvice.wordpress.com
Prepare a couple of digital products you can give away and give generously to promotions like the ones at: www.ZeroCostPromotions.com
Make a free book trailer at www.Animoto.com and upload it to these site:

YouTube at www.youtube.com
mySpace at www.myspace.com
AOL Video at video.aol.com
Google Video at video.google.com
Daily Motion at www.dailymotion.com
Live Video at www.livevideo.com
MetaCafe at www.metacafe.com
Viddler at www.viddler.com

Don't ever give up!

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Comment Wall (14 comments)

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At 2:21pm on December 31, 2009, Markus Klinger said…

At 12:03pm on October 25, 2009, Anna Maria Prezio said…
Hi Sally,
Thanks for your comment. Please explore our catalog at http://www.spiritofchristmascatalog.com

You would benefit in so many ways.

We have created a spectacular online Spirit of Christmas Catalog. This exclusive catalog will feature books, products and even services for your friends and followers to consider for holiday gifts. Our plan is to launch a catalog for selling YOUR products. Each product will offer a detailed description, product image, price and buy button. You will all mail it out to your email contacts and social networks on December 1.

We will design, create and organize the catalog. The cost per person is $69 for the entire 3 month season. This includes placement of up to 5 items for that price. If this catalog goes well, we will continue with a Spring, Summer and Fall edition. That's only $23. per month.
In this difficult economy, we can all benefit from i nexpensive advertising. We want you to have a great experience and at the same time benefit from the tremendous number of contacts that we have acquired during the last year. We want to respond to your plea of "Why can't I just sell something?"

All items will have standard alphabetical ad placement. However, we are also offering specialized featured placement for an additional cost. We will have special ads on the home page that click through to the buy pages. We will also offer ads on every page in the various categories. So, if you want your spiritual book to appear on every spiritual product page, we will have an additional fee for that exposusre. We will not receive any proceeds from your sales.

We will launch on December 1. We will provide you with our ad copy and banners to that you can place them on your site or in your newsletters, blogs, tweets and social networking sites. We have a limited number of pages available, so it's a first come first serve basis. You payment can be made via PayPal her on on the product submission page: www.spiritofchristmascatalog.com. If you commit, you MUST pay so we can reserve your placement!

Be sure to share this with your friends Let's make this the most prosperous Christmas ever!

Thank you.
Anna Maria
At 4:23pm on August 8, 2009, Markus Klinger said…
Hi Sally Shields!
Please add me as a friend, I ran out of ADD REQUEST limit of 100.
oops! ... thank you soo much!

God bless! :-)
Sincerely,
Markus Klinger
London Ontario
CANADA

Skype: Markus.Carl.Klinger

bookclubreaders@yahoo.ca
At 4:13pm on August 8, 2009, Markus Klinger said…

At 6:10pm on April 25, 2009, Harriet P. Harrison said…
Hello Sally,

Thank you for such kind and warm words of encouragement. Your comment made my day and lifted my spirits. I am so very happy to know I'm reaching God's people and touching the hearts of their souls. Keep in touch and continue to follow the wisdom of God through the Holy Spirit.

God Bless and Enjoy the Journey!!!
Harriet P. Harrison
Women's website: www.empowerwomen4greatness.net
Today's Sisters' Ministry: www.harrietpharrison.com
At 10:45am on April 17, 2009, Gina McGowan Cade said…
Wow Sally, what a book. I needed it 20 plus years ago. I must read it now (lol)!
At 8:18am on April 1, 2009, Matthew Vossler said…
Thank's my new pal! Good luck with the mother's and daughters in law! :) Let's spread the love! --Matt
At 10:28am on March 18, 2009, Bert Martinez said…
We should do a teleseminar about your Amazon Best Seller program. My telephone 602-410-5731.
At 10:21am on March 18, 2009, Bert Martinez said…
my email is bert@bertmartinez.com but I will check www.sallyshields.com/coaching as well too.
At 10:09am on March 18, 2009, Bert Martinez said…
Cool please send me a copy of your 101 Ways and maybe we can do something together - teleseminar or something. I'm developing the "National Radio Tour Workshop: How to Promote Your Book to a Best Seller" wherein I will teach authors the steps for creating a National Radio Tour.

Sally at the top of the comment box you'll some icons, you highlight the text and then press "Chain" icon located between the S and green box. This should create the requested link.
 
 
 

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