Vince Golder's Page

I used to think client charters were a waste of time, until I came across one that was a deciding factor in winning a major contract. I has since used them to successfully win business for myself and my clients



To be honest with you, my first thoughts regarding client charters many years ago were not very positive. Hardly anyone used them and I thought they were just another form of presenting a company mission statement which no one read or cared about.



The first examples… Continue

Setting Up a Successful Referral Marketing Programme in Your Business



Many companies make the mistake of concentrating all their marketing activities, commitment and budget promoting “cold” to prospects who do not know them, when potentially all the business they could possibly want is much easier available and at a great deal lower cost through their own customers.



It makes a great deal of sense to focus more on people who have already bought off you, possibly… Continue

Take a look in the mirror and ask the following questions;



“Why should people do business with me or refer me or my company?”



In other words, how do prospects, customers or contacts view you as a person or your company or your staff? Do they feel comfortable and perhaps even eager to become a customer or make referrals to you?



Why should people do business with you and not your competition? What sets you and your company apart from your competitors and what’s in… Continue

You have a powerful “Sales Team” in your business and they are your customers. All you have to do is earn their respect, develop best relationship, show them you appreciate their business, regularly communicate with them, educate them on the benefits and value you give, “train” them how to refer you and reward them for doing so and they will bring you all the business you can handle.



If you develop and operate a professional referral marketing programme in your company, there is no… Continue