Craig O. Thompson is a keynote speaker and author of the International Benjamin Franklin Awards Silver Award Winner, OMAR: A Novel on global terrorism--a suspense-thriller now being adapted into a screenplay. Thompson, a counter-terror consultant, and communications director for the International Association for Counterterrorism & Security Professionals also consults in the areas of business disaster continuity planning and risk management at www.BusinessContinuityBCP.com
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Hello, I'm Bert Martinez, I'm looking to network with success minded authors. If you would like my free report 30 Strategies for Selling More Books just fill out the form below. I look forward to networking with you and if there is anything that I can help you with please do not hesitate to contact me.
I agree with your retail pricing structure...but, I did say "or more" when I referred to the price of booklets. What I probably should have said -- I can bundle booklets together at a discount with my hardbound book and up-sell the package as an incentive. But if a speaker doesn't have a regular book to promote then the unbundled prices would be more appropriate. Yes, you could still charge the full price of booklets in a bundled pkg, but the overall numbers could generally average less in terms of number of bundled pkgs. sold at an event w/o incentives. I'm the first to admit, though, that everyone's experience can be different, based upon the demographics and psychographics of an audience:-)
Hi Kim,
In the world of public speaking, booklets are very powerful media to provide at your "back of room" book tables. They can be an inexpensive way to sort out specific ideas and matching resources at a price that is often more affordable than a book--yet allows the speaker/author to gain additional marketing, branding and income in the process (how's that for a run-on sentence). Three or four well-constructed booklets, at $2.50 to $3.50 (or more) can equal the sale of a book--or upsale in addition to your books.
Many professional speakers in the National Speakers Association started out with booklets (that often came from their articles, keynotes, workshops or seminars)--then combined them as chapters in their books.
Great service you're providing. I wish you and your clients and bloggers great success!
Regards,
Craig O. Thompson
www.Omar-Thriller.com
www.BusinessContinuityBCP.com
Well yes and no. I was only similar to Marcinko in the fact that I despised being told what to do. I did my job extremely well (construction/ industrial electrical repair/heating and cooling) but I fought authority at every turn.
I learned years later that most of this was because I was bipolar. I've always been a creative type. Problem for me was I never knew how to express it productively so I was a social disaster.
I've since sorted that all out and the way I did it had everything to do with my Marine background.
I was not supposed to get better according to the pros. Eventually I chose not to listen to them either. That's when I finally got better. The process is what I share with others who are suffering. My story should inspire hope. I was pretty messed up but I got out.
Take care!
Ken
www.ittakesgutstobeme.com
Thanks for the invitation Craig!
I used to have a stache like that. It curled all the way up beside my nose. Wished I'd've taken a picture.
I'm curious: what do you make of Richard Marcinko's books - The Rogue Warrior series? I'm a big fan and when I was in the Marines I was similar to Marcinko. Not as deadly, just similar attitude.
Take care,
Ken
www.ittakesgutstobeme.com
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Do stop by when you have a moment to check out our free book marketing tool - BookBuzzr. (www.bookbuzzr.com)
BookBuzzr is a page-flipping application that is more suited for marketing books online. BookBuzzr comes with the built-in ability to share your book-extract on over 60 social networking and bookmarking sites such as Facebook, Orkut, MySpace, Digg, Delicious etc.
We'd love it if you'd take a look at our tool and share your thoughts.
Cheers
Freya [at] bookbuzzr [dot] com
PS - Sorry for this message if you already use BookBuzzr, but please help us tell others and spread the benefit!
You Were Created to Succeed!
Bert Martinez
www.bertmartinez.com
Vote here:
http://fortyblog.blogspot.com
Thanks in advance,
David B. McLaughlin
http://www.davidbmclaughlin.com
I agree with your retail pricing structure...but, I did say "or more" when I referred to the price of booklets. What I probably should have said -- I can bundle booklets together at a discount with my hardbound book and up-sell the package as an incentive. But if a speaker doesn't have a regular book to promote then the unbundled prices would be more appropriate. Yes, you could still charge the full price of booklets in a bundled pkg, but the overall numbers could generally average less in terms of number of bundled pkgs. sold at an event w/o incentives. I'm the first to admit, though, that everyone's experience can be different, based upon the demographics and psychographics of an audience:-)
Regards,
Craig
www.Omar-Thriller.com
www.BusinessContinuityBCP.com
In the world of public speaking, booklets are very powerful media to provide at your "back of room" book tables. They can be an inexpensive way to sort out specific ideas and matching resources at a price that is often more affordable than a book--yet allows the speaker/author to gain additional marketing, branding and income in the process (how's that for a run-on sentence). Three or four well-constructed booklets, at $2.50 to $3.50 (or more) can equal the sale of a book--or upsale in addition to your books.
Many professional speakers in the National Speakers Association started out with booklets (that often came from their articles, keynotes, workshops or seminars)--then combined them as chapters in their books.
Great service you're providing. I wish you and your clients and bloggers great success!
Regards,
Craig O. Thompson
www.Omar-Thriller.com
www.BusinessContinuityBCP.com
I learned years later that most of this was because I was bipolar. I've always been a creative type. Problem for me was I never knew how to express it productively so I was a social disaster.
I've since sorted that all out and the way I did it had everything to do with my Marine background.
I was not supposed to get better according to the pros. Eventually I chose not to listen to them either. That's when I finally got better. The process is what I share with others who are suffering. My story should inspire hope. I was pretty messed up but I got out.
Take care!
Ken
www.ittakesgutstobeme.com
I used to have a stache like that. It curled all the way up beside my nose. Wished I'd've taken a picture.
I'm curious: what do you make of Richard Marcinko's books - The Rogue Warrior series? I'm a big fan and when I was in the Marines I was similar to Marcinko. Not as deadly, just similar attitude.
Take care,
Ken
www.ittakesgutstobeme.com
Thanks for the invitation. I will look forward to getting to know you. Good luck with your book and screenplay.
Annie
www.retreatandheal.com
Thanks for the invite. I look forward to being a part of this group and sharing of expertise.
Judi
www.judimoreo.com
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