Rachel Simeone's Posts - The Book Marketing Network2024-03-29T06:14:18ZRachel Simeonehttp://thebookmarketingnetwork.com/profile/RachelSimeonehttp://storage.ning.com/topology/rest/1.0/file/get/2977893904?profile=RESIZE_48X48&width=48&height=48&crop=1%3A1http://thebookmarketingnetwork.com/profiles/blog/feed?user=257s4p22q7tk7&xn_auth=noBetter Book Marketing: Choosing the right target markettag:thebookmarketingnetwork.com,2012-08-23:523145:BlogPost:5401502012-08-23T02:00:00.000ZRachel Simeonehttp://thebookmarketingnetwork.com/profile/RachelSimeone
<p>I don’t like coffee. Never have. I prefer tea. So if I go to the supermarket and there is a sale on coffee, I buy tea. And if there is a sweepstakes to win a pound of coffee, I push my cart on by.</p>
<p>So what does this have to do with book marketing you ask? Because when it comes to buying books my habits are very similar to my habits when I am deciding whether to buy the coffee, or the tea. I read in the same genres, over and over again.</p>
<p>As an author, it is important to remember…</p>
<p>I don’t like coffee. Never have. I prefer tea. So if I go to the supermarket and there is a sale on coffee, I buy tea. And if there is a sweepstakes to win a pound of coffee, I push my cart on by.</p>
<p>So what does this have to do with book marketing you ask? Because when it comes to buying books my habits are very similar to my habits when I am deciding whether to buy the coffee, or the tea. I read in the same genres, over and over again.</p>
<p>As an author, it is important to remember that those readers who enjoy reading in your genre are the best (and perhaps only) readers you should target.</p>
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<p><a href="http://zetablue.com/2012/08/better-book-marketing-choosing-the-right-target-market/" target="_blank">Read More</a></p>Authors: Why You Should Be Blogging About Elvistag:thebookmarketingnetwork.com,2012-08-16:523145:BlogPost:5382032012-08-16T19:51:45.000ZRachel Simeonehttp://thebookmarketingnetwork.com/profile/RachelSimeone
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<p>One thing that I often suggest to authors, who are casting about for things to blog about, is that they write about what is happening in the news. </p>
<p> </p>
<p>Current events capture the nations’ attention. They have the power to take each of us out of our daily routine and momentarily distract us from the report that our boss is waiting for, or the laundry that needs to be washed.</p>
<p> </p>
<p>Do you find that you often step of your day to stop, or search the Internet for…</p>
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<p>One thing that I often suggest to authors, who are casting about for things to blog about, is that they write about what is happening in the news. </p>
<p> </p>
<p>Current events capture the nations’ attention. They have the power to take each of us out of our daily routine and momentarily distract us from the report that our boss is waiting for, or the laundry that needs to be washed.</p>
<p> </p>
<p>Do you find that you often step of your day to stop, or search the Internet for more information, or if was a historic event and reflex where they were when the event happened?</p>
<p> </p>
<p>If you do, you are not alone. Thirty-five years ago today, Elvis died and if you look at the top trending tweets this morning in Twitter, Elvis is one of them.</p>
<p> </p>
<p>The simple fact that people can become easily engaged in current events can be an opportunity for marketers. For a brief period of time, when people drop their normal filters and a window opens that that may make them more receptive to your message.</p>
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<p>Still, we need to think carefully about what to say. <a href="http://zetablue.com/2012/08/authors-why-you-should-be-blogging-about-elvis/" target="_blank">Continue</a></p>Better Book Marketing: Edit your Email Signature for Impacttag:thebookmarketingnetwork.com,2012-08-06:523145:BlogPost:5372162012-08-06T14:49:00.000ZRachel Simeonehttp://thebookmarketingnetwork.com/profile/RachelSimeone
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<p>The minute your book is up on Amazon you should add it to your email signature. What is an email signature? It is the part of the email that goes after your name at the end of the email. </p>
<p>The reason that you want to make your that you have your email signature set up properly, is that it makes it super easy for anyone that receives an email from you to learn more about your book, and maybe even (fingers crossed) buy a copy!</p>
<p>Your signature can and should be a very…</p>
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<p>The minute your book is up on Amazon you should add it to your email signature. What is an email signature? It is the part of the email that goes after your name at the end of the email. </p>
<p>The reason that you want to make your that you have your email signature set up properly, is that it makes it super easy for anyone that receives an email from you to learn more about your book, and maybe even (fingers crossed) buy a copy!</p>
<p>Your signature can and should be a very powerful book marketing tool and yet, I am surprised at how many emails I get from authors who don’t take this simple step. So read on and be sure to check this off your book marketing To Do list today!</p>
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<p><a href="http://zetablue.com/2012/08/better-book-marketing-edit-your-email-signature-for-impact/" target="_blank">Read more</a></p>
<p></p>Why I work with Authorstag:thebookmarketingnetwork.com,2012-07-31:523145:BlogPost:5366022012-07-31T18:59:44.000ZRachel Simeonehttp://thebookmarketingnetwork.com/profile/RachelSimeone
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<h2 class="blog_title"><a href="http://zetablue.com/2012/07/why-authors-are-my-heros/" target="_self">Why Authors Are My Heros</a></h2>
<p>When I started my book marketing business friends and family often asked, why authors? Why not small businesses, or lawyers or chiropractors? </p>
<p>It is because I believe that authors are some of the 21<sup>st</sup> centuries greatest dreamers. There is something about holding tight to a dream, despite the distractions of…</p>
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<h2 class="blog_title"><a href="http://zetablue.com/2012/07/why-authors-are-my-heros/" target="_self">Why Authors Are My Heros</a></h2>
<p>When I started my book marketing business friends and family often asked, why authors? Why not small businesses, or lawyers or chiropractors? </p>
<p>It is because I believe that authors are some of the 21<sup>st</sup> centuries greatest dreamers. There is something about holding tight to a dream, despite the distractions of Facebook and family, television and cooking dinner, that that inspires me.</p>
<p>Imagine sitting down with a blank page and a dream, and then sticking with it for 80,000 words. If you spent 8 hours a day, you would need 20 full days of writing to have a rough draft. But since most writers have to bills to pay, they have to make due with snippets of stolen at night or on the weekend.</p>
<p>If you were to sit down and write a book it every weekend for 8 hours a day, it would take at least 3 months. After a long week at the “real job”, come Saturday, there would be no sleeping in, no Sunday football, no sales at the local mall and, no time with your kids. You would wake up, be at your desk at 9, work until 5 and repeat on Sunday. And, of course on Monday you would have to go back to your “real job.”</p>
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<p><a href="http://zetablue.com/2012/07/why-authors-are-my-heros/" target="_blank">Continue reading</a></p>