The Book Marketing Network

For book/ebook authors, publishers, & self-publishers

April 2007 Blog Posts (54)

Make $250,000 Annually Self-Publishing

Last week I experienced a side of writing/publishing/marketing I never knew existed. My mother-in-law, Rita Kerr, asked me to accompany her to an adult education class entitled “Writing, Publishing & Marketing Your 1st Book (or 7th)” offered by a local school district. It was quit an eye opener to learn the author teaching the class claimed to make $250,000 per year self-publishing and…

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Added by Bill Stephens on April 9, 2007 at 10:04am — 4 Comments

Warning: Be Careful Who You Hire

In order to see things from different perspectives, I have been known to ‘experiment’ at times.



When I was 19, I wanted to see how handicapped people were really treated. I went to Manhattan with a girlfriend and ‘posed’ as a blind person for a day. It was an extremely enlightening experience. Only a ‘non-New Yorker’ will stereotype a typical New Yorker as being heartless for that day proved to me why I am proud to be a New Yorker. I had strangers help me on all counts with not one… Continue

Added by Judi Lake on April 9, 2007 at 8:59am — No Comments

Help please

Hi to all,

I am in difficulties.

I don't know how to post a posting on the forum.

The link I get on my email stating I have a message does not tell me from whom it is.

Most times the link does not work, even when I press Ctrl and then click, resulting in a message to say that the server cannot be found.

When I go on this site, I cannot find where to reply to those I know who they are - is it on my page, on their page or on the forum.

So, Help Help Help.

My email… Continue

Added by Renate on April 7, 2007 at 11:08pm — 1 Comment

A Visit With Peter Matthiessen



Peter Matthiessen came to town two weeks ago for a reading and a literary luncheon. This was his second visit sponsored by Gemini Ink of San Antonio, Texas. He gave a writing class during his first appearance over five years ago, which I attended. Afterward we had a short visit about the Aransas Wildlife Refuge and about fly-fishing for Redfish on Texas' Laguna Madre flats. I sent him a letter confirming some of our thoughts on a possible visit.

I was quite amazed when I…

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Added by Bill Stephens on April 5, 2007 at 11:29am — 2 Comments

Amazon

Hi everyone,

Even though my book - From the Promised land to the Lucky Country is doing well on Amazon, I cannot see it in any other book page on Amazon in-house recommendations.

What I mean to say is that it does not show on other book pages as a recommended to be read when one bought a similar book, or that people who bought another book of the same type bought also my book and so on. I can only see that the same books are always recommended. Does anyone know how does Amazon choose… Continue

Added by Renate on April 3, 2007 at 11:43pm — 7 Comments

Making Friends

Some people here still don't know what to do with friends -- whether or not to invite other members of the network to be their friends, why have friends, how to use them, etc. So, here's my advice:



First, collect friends. They make you look good. Plus friends can lead to real friendships and relationships. We can all use more friends.



Second, all friends become part of your address book so you can email them directly, either singly or in groups, if you have a message to… Continue

Added by John Kremer on April 3, 2007 at 3:47pm — 1 Comment

The Very Best of Both Worlds

My business has no boundaries creatively or demographically. Thanks to 21st century technology, my virtual team is scattered throughout the United States: I have proofreaders and editors in New York and Texas, IT personnel in California, Philadelphia and South Carolina, camera crews on the west and east coast, public relations associates throughout the country and the list goes on. The irony of my business is that within a team of many, I have only personally met two members but our connection… Continue

Added by Judi Lake on April 2, 2007 at 7:42pm — No Comments

Book Publishing Fear

Okay, I have ten traditionally published nonfiction books that I've done and they all have been alright experiences. But now I am tired of the query letter and submission process, don't want to wait a year to find out if I'm in "the 10% club" again, SO, I'm thinking about becoming a publisher and running some of my own books.



I've purchased several books on the process: Dan Poynter's Self-Publishing Manual, Mark Levine's The Fine Print and Fern Reiss' The Publishing Game.… Continue

Added by Andrea Campbell on April 2, 2007 at 3:15pm — 4 Comments

The Value of an Idea

I am currently in the process of writing an article about perceived value and its importance in the marketplace. In my article, I discuss this often overlooked component to successful branding and marketing, and why it is absolutely vital for a book marketer or self-publisher to understand the importance of perceived value. Not only how it can increase sales, and produce loyal readers, but how, if not properly managed, it can undermine… Continue

Added by Author Marketing on April 2, 2007 at 2:57pm — 5 Comments

NY Times Today

Did anyone see the Pushing a New Author Upstream article in the NYTimes today? Its worth the read..



When I was at HCI we would do this for some of our key books/authors. It rarely had much effect.

I think for a book to become a bestseller a LOT of different factors must converge, not the least of which is that the book must be really good. They… Continue

Added by Fallen Sky on April 2, 2007 at 11:01am — 5 Comments

Putting new products on website

A couple of months ago, I approached a lovely woman named Sue. I contacted her to see if she would be interested in making a soft toy in the likeness of the main protagonist from my children's book, "The Little Prince and His Magic Wand." She absolutely jumped at the idea (children's books and soft toys colliding? Can you imagine her enthusiasm?!)







We have now…

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Added by Jillian M. Curtis on April 2, 2007 at 8:30am — 2 Comments

In case you don't know about this- I think a great book marketing outlet

A while back, someone here suggested seeing if we could all help each other by adding reviews to our respective books on Amazon or somewhere online. I thought I could get Judi Lake to take on the monkey of figuring out how to do it, but she's smarter than that:-)



It may be way too cumbersome to work, however, this morning, I happened to read the Southern Review of Books newsletter and saw a piece about Amazon investing in a site named "Shelfari"



I went there and spent a… Continue

Added by Jim Donovan on April 1, 2007 at 1:25pm — 1 Comment

Detaching from Attachment

The principal of detachment is one I have simultaneously mastered and bumped up against for years. It all depends on the situation I’m in. Let me explain . . .



You know that excited feeling you get when you begin shopping for a new car? You walk into the dealership and see all the gleaming choices? Your heart begins to race as you fall in love with one particular make and model. It is called love at first sight. Within moments you’ve admired it from every angle, run your hands over… Continue

Added by WinningTheGameOfBusiness on April 1, 2007 at 10:55am — 3 Comments

How to get Mr. President to write a letter for your book?

Hi all,

I send a copy of my book to the President of The Republic of Singapore. I didn't expect anything in return but I recieved a personal letter from him instead.

Here is the letter writen for me.

Can I conclude that this is a celebrity's endorsement?

Yours Sincerely

Sean…

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Added by Sean Toh on April 1, 2007 at 1:51am — 1 Comment

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