I found this interest little tidbit in a book review of Billion Dollar Lessons by Paul B. Carroll and Chunka Mui. Sometimes if you want people to do what you want, you have to give them a big stake in the issue:
After World War I, more than 75 percent of U.S. Air Mail pilots died in crashes on the job. The mortality rate was eased only when the Postal Service required the managers who ordered pilots out in bad weather to go along for the ride.
Added by John Kremer on August 30, 2008 at 12:30am —
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In a recent teleseminar, I shared the following 10 things you can do in the next week to sell more books. Here is a short summary of what I covered:
1. 90% of marketing efforts are wasted. This is not a bad thing. Learn how to use this insight to set better priorities.
2. Book marketing is all about creating relationships. The only reason to hire a publicist is to hire them for their relationships. Ask, “Who do you know?” It’s all about creating… Continue
John Kremer, author of 1001 Ways to Market Your Books, invites you to listen in on a teleseminar between myself and Kathleen Gage on Tuesday, August 19, at Noon Eastern time. Among other things, I'll be talking about my Ten Million Eyeballs Event as well as outlining the four major ways to get 10 million eyeballs for you, your book, your product, your service, or your website.
To listen in to this free teleseminar, call 218-486-3695 and use conference ID#… Continue
Added by John Kremer on August 18, 2008 at 10:30pm —
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What could you do with 5 to 10 million new visitors to your website? You could sell thousands of books. You could generate an email list of thousands and thousands of avid fans. You could build a top-rated website that allows you to generate on-going income for years to come. You could dominate the organic search results from Google, Yahoo!, and whatever else comes along. You could change the world. It is your choice.
John Kremer's next Ten Million Eyeballs Event will be held in… Continue
I am having to cancel the Ten Million Eyeballs Event in Boulder, Colorado, due to a problem with our landlord and the next door tenant for the townhouse that my wife and I reside in right now. Because both the landlord and the tenant are irrational people, I really have to stay here during this time to protect my wife from harm.
While this might be bad news for those of you who wanted to take the Boulder course, it's good news for the rest of you. I will be making the Ten Million… Continue
Added by John Kremer on July 10, 2008 at 2:35am —
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Unlike other months, I'll be doing another free Q&A call-in on Thursday, July 17th, at 8:00 pm Eastern, 5:00 pm Pacific time. Log-in to listen via the web at:… Continue
Added by John Kremer on July 5, 2008 at 12:16am —
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I'm doing one of my Ten Million Eyeballs Events in Boulder, Colorado on August 8 and 9th. I hope some of you can make it to this event where I will be teaching everyone how to get their books, themselves, their websites, and more in front of at least 10 million people.
If you want to sell more books via the Internet, social networks is only a small part of the answer. The full answer includes four key ways to market via the Internet. To find out more about these way, check out http://www.tenmillioneyeballs.com.
John Kremer's Ten Million Eyeballs Event: COLORADO
August 9 to 10, 2008, 9 to 5 each day, in Boulder,…Continue
BookExpo is lightly attended this year, but still active. Lots of things happening. The authors and publishers who are here in LA are optimistic about the coming year in book sales.
POD, ebooks, and other formats for books are becoming commonplace. Lots of new developments in this department.
More later.
John Kremer
Added by John Kremer on June 1, 2008 at 1:54am —
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If you were to get 10 million eyeballs to see, hear, or learn about you, your book, or your website, here are a few of the things that would happen:
1. The Alexa rank for your website would jump from wherever it is to somewhere in the top 150,000 sites in the world (out of more than 150 million sites and counting).
2. You will get from 60,000 to 200,000 unique visitors to your website every month. Some months your traffic would spike to half a million to a million unique… Continue
Added by John Kremer on May 21, 2008 at 12:58am —
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I'm speaking at the Ten Million Eyeballs Event in Los Angeles, California on May 28th and 29th right before BookExpo America. The event will be in at the Wilshire Grand Hotel in downtown Los Angeles. I'll be teaching four incredible ways to get five to ten million eyeballs (impressions or visitors) for you, your book, or your website.
Even if you are attending the PMA University, you can walk down the hall to attend this as well. We are in the same hotel.
Robin Jay recently interviewed me on new ways to market your books. It was a great interview. I've made the interview available on my Ning page. Check it out at: http://bookmarket.ning.com/profile/JohnKremer. Look at the audio listings in the left column.
I've also now featured the audio on the main page of BookMarket.ning.com. Check it out on the bottom right of the main page, under Music.
Kate Nowak, the creator of the May You Be Blessed video, kicked off her movie by emailing it to 10 people. The movie, forwarded on to many, many friends of friends, was seen by 3 million people in the first six months. Her Better to Bless website is now a community of blessers as well as a thriving gift shop.
For more success stories involving online marketing or Internet promotions, check out… Continue
Added by John Kremer on May 8, 2008 at 10:30pm —
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Here are just a few examples of people and companies using the Internet successfully to sell books and build careers. For more such examples, see http://www.tenmillioneyeballs.com.
After loading three viral videos on YouTube, the publisher of Chad Kultgen's novel The Average American Male had to go back to press three times in the first month.
The Dash Poem Movie written by Linda Ellis and produced by Mac Anderson, has… Continue
Added by John Kremer on April 17, 2008 at 9:00pm —
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I've just complete writing the opening page for a new website devoted to getting 10 million eyeballs for your book, service, website, idea, or cause. Check it out here: http://www.tenmillioneyeballs.com.
Added by John Kremer on April 13, 2008 at 9:34pm —
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I do wish all of you a happy new year and a prosperous one as well. But if you fail to celebrate the new year on January 1st, you have more than 100 other new year's days you can celebrate. For details on those, see http://www.manyhappynewyears.com.
Added by John Kremer on January 6, 2008 at 2:15am —
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Book Marketing Blast-Off Seminar: December 7 to 9 in Los Angeles ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Would you like to sell more books — a lot more books? If you do, I can show you how! I wrote the book on the subject: 1001 Ways to Market Your Books. For the past twenty years, I've edited the newsletter on the subject: Book Marketing Update. And, also for the past twenty years, I've consulted with some of the top bestselling authors in the country. Who am… Continue
Added by John Kremer on November 24, 2007 at 8:30pm —
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If you haven't yet subscribed to my Book Marketing Tip of the Week ezine, check out the latest issue at http://www.bookmarket.com/tip070925.htm. Always good content useful to any author. From there you can also access many of the back issues.
Added by John Kremer on September 27, 2007 at 12:20am —
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