Michael's Blog – February 2017 Archive (4)

February 25^th. 2017

I launched my latest book, Where the Wicked Dwell, during the week. I used Mailchimp and social media to promote it at a launch price of £0.99. I’ve no way of comparing results with other launches, and I do understand that I could have paid out a lot of money to advertise the launch and see my rankings rise. The highest I did get was 37 in the top 100 paid in the Private Investigators category. I can say I sat proudly above Stephen King…

February 18^th.

My Wi-Fi became Wi-Fi-less last Monday, due to the incompetence of BT. There probably isn’t the right time to lose your Wi-Fi, unless it’s during the night when you’re asleep. I had decided to change from SKY to BT, and sorted that out over the phone. The planned change was to be 24^th. February. But in their wisdom, BT sent an engineer on the 13^th. to make the change at 8am (eleven days early). He brought an old router and spent…

There are two phrases I often hear: “Power dressing” and “Power nap”. I’ve tried neither, but I do have a new phrase: “Power promoting”. Before 2017 dawned, my idea of promotion and marketing was never really based on a firm foundation of experience, but more a kind of subjective approach which sometimes resulted in a few book sales. I’d listened to the experts, watched the videos and believed I could eventually master the game, but the trouble was it left me little time to write. So as the…

February 4^th. 2017

Busy week again, but nothing to do with working on my next novel; it’s all about promotion and marketing — the buzz words in the self-publishing game. Can’t do without it unfortunately. It is so time consuming too. During the week I added a few books to Instafreebie and Bookhub. For the Instafreebie site I had to use Calibre to convert to ePub. At first I wasn’t sure I was doing it right, but eventually it all came good and I now have five books…