Stas Antons's Blog (3)

When books receive glowing reviews and win awards it is wonderful news for everyone involved. The only challenge is to figure out how to tell your prospective readers about it when they shop online. And furthermore, it is important to find out if they really pay attention.



This short 90-second video shows how SmartSymbols visual marketing platform can help organize and showcase praise a book has received, as well as how to track the impact of sharing that praise with… Continue

Reprinted from "Secret of the Compas Icon" article.… Continue

“If you can’t beat them - join them”

- Author Unknown



There seem to be no shortage of bad news and challenges that book publishing industry is facing now. The challenges revolve around the apparent conflict between the traditional print format and the new, electronic media. But if publishing industry embraces the quote at the beginning of this article, it might… Continue