Phyllis Zimbler Miller's Blog – June 2009 Archive (5)

Book authors sell their books -- the fruits of their writing labor. Thus it may seem counterintuitive to recommend that, for online book marketing success, book authors must be willing to share abundant free content.



Why is this?



On the Internet people are usually looking for relationships (connections) before buying something. Even if the book author has an effective website – one that makes it immediately clear what’s on offer and provides an easily visible BUY button,… Continue

In the last two days I’ve looked at two new book author sites of people on Twitter. In both cases I had no

idea whether the book was currently available for sale.



In each case I tweeted the question to the book author. One author replied with a list of all the places his book was for sale, and I kindly suggested that this information could be obvious on his site. The other author replied no, his book still awaited professional editing. And I… Continue

Books have always been judged by their covers. In a bookstore you look at the cover first, then turn over the book to read the back cover. Or maybe you next read the inside front and back flap covers of a hardcover book.



Now, though, many of us judge a book by first seeing it on the Internet — even if we ultimately buy the book in a bookstore using a 30% off coupon.



And on the Internet, especially on Amazon, the book cover is a tiny thing. And, yes, many books on Amazon… Continue

Whether you have a fiction or nonfiction book, there’s a lot more gold in that tome than you may realize.



Let me show you what I mean:



We’ll start with a nonfiction book we’ll call 15 WAYS TO START AN ONLINE BUSINESS. And we’ll agree that:



• The book has been published (whether from a traditional publisher or self-published doesn’t matter).



• Each of the 15 ways has an individual chapter.



• You have a website for your book.



Now… Continue

I’ve been studying online information product launches for a year now, and I’m finally ready to launch my own online information product – the Miller Mosaic Internet Marketing Program.



(FYI: An information “product” can be an ebook, a webinar series, a teleseminar series, a membership program – whatever uses the Internet to provide information.)



The Miller Mosaic program will launch July 1st, and I’m going to take the… Continue