Phyllis Zimbler Miller's Blog – July 2009 Archive (4)

Internet marketing training can cover many different aspects of the Internet. And choosing which areas to start learning about can be an overwhelming task in itself.



Let’s simplify this process by planning a “learning” agenda:



• Social media platforms such as Twitter, Facebook and LinkedIn can be good places to start because, once understood, these do not need that many hours a week for effective Internet marketing.



Twitter appears to be the simplest with… Continue

If we’re book authors and we want to sell more books – and who doesn’t – we need to use all the savvy of traditional marketers and Internet marketers to help sell our books.



In my opinion one of the most overlooked book promotion strategies is what I call “persuasive selling.” It’s putting yourself in the potential buyer’s mind.



In other words, instead of saying what you want to say about your book, you say what the potential buyer needs to hear to be motivated to buy your… Continue

A good friend said to me: “Why would anyone be on Twitter?” Mind you, he’s never been on Twitter and he doesn’t know a thing about it. But he’s a successful lawyer and thinks he knows what’s what.



In reply, I’ve decided to come up with a list of answers for when someone asks you this question:



1. Getting news updates before the news media



2. Asking technical software/hardware questions and getting answers



3. Asking for referrals for a plumber… Continue

Getting started on social media can often be deceptively simple – What’s the big deal? You sign up. – or intimidating – Why am I being asked for my date of birth? – or overwhelming – How do I find people to friend or follow?



The truth is that this is a world of official and unofficial rules. It is easier if you start out knowing what’s what, and this is probably especially important if you’re more of an introvert.



Let’s imagine you already use email, search for information… Continue