Sarah Bolme's Blog (5)

No one can predict the future. Only God knows the future. Still, every year, people make all sorts of predictions about the coming year. I don’t make predictions. I don’t feel qualified to do so. Besides, usually only about half of the predictions made come true, meaning anyone has a 50-50 chance of making a true prediction.

Here are a few predictions I have seen for…

One of the things I really enjoy about my monthly trip to Costco is all the samples I get to munch on while I peruse the aisles and shop. A few of these samples have even convinced me to buy the products being hawked.

Last month, McDonalds promoted their own sampling program. From September 16th to 19th, they offered free small coffees. McDonalds offered this free coffee to convince…

Humans love lists. For years David Letterman employed his “Top 10” list nightly on his show. Lists are important because people love to categorize things, as well as know which things are more important than others.

One technique marketing professionals employ over and over again are lists. Lists are always popular. Lists like:

• Top ten gifts to give…

Read an eBook Week was created back in 2004 to educate and inform the public about the pleasures and advantages of reading electronically. It helped raise awareness at a time when ebook reading was just in its infant stages.

In recent years, the popularity of ebooks has soared. Last year, 28% of adults aged 18 and older read at least one ebook, according to Pew…

I have been reading some dismal statistics about reading and book sales lately. One statistic I ran across was reported by Brian Judd, Executive Director of APSS. He stated that according to BookScan, 93% of books published sell less than 100 copies. To be honest, I am finding that statistic a little hard to swallow.…