ZLS Publishing, LLC's Blog (13)

In response to my other post this week, I was asked to go into more detail about authorship being a business. To make it clearer, I’ve broken it down two ways: Traditional Publishing and Self-Publishing. Most authors now-a-days are self-publishing, so we will start there.

Self-Publishing

You complete your manuscript (Product)

You spend money to have it packaged and printed and now you’re ready to introduce it to the world…

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For Immediate Release:



It is rare that you find a company that truly believes in an author's success. You find individuals and companies with claims, but rarely do you find a company that not only walks the walk, but talks the talk. ZLS Publishing is that kind of company. Take a look at their blog, and you will see they provide publishing tips for authors that other publishing companies won't reveal.



Take a look through their website and you will see they are very… Continue

Have you had a book published? If yes, that means you have a book cover. How about having that book cover laminated on a wooden plaque with engraving options that say things like:

(Option 1)-Bestselling Author - 5,000+ Books Sold + your name

(Option 2)-Bestselling Author – 2,500+ Books Sold + your name

(Option 3)-Superb Bookselling – 1,000+ Books Sold+ your name

(Option 4)-Gold Book Status – 500+ Books Sold + your name

(Option 5)-Author Extrordinnaire-100+ Books Sold +… Continue

I had a discussion with someone who stated that some marketing material is unnecessary as they won't make a difference ini book sales. I 100% disagree and believe that every piece of marketing material is needed and it isn't just about having the marketing material but how you use it. Is it just me or do you agree with this individual.
Is there such a thing as unnecessary book marketing material?

I had a discussion with someone who stated that some marketing material is unnecessary as they won't make a difference ini book sales. I 100% disagree and believe that every piece of marketing material is needed and it isn't just about having the marketing material but how you use it. Is it just me or do you agree with this individual.
Is there such a thing as unnecessary book marketing material?

ZLS Book Review:

Drowning in a Mother’s Womb

Author: Ciara L. Anderson

Pages: 304 pages

ISBN: 978-1-60643-133-7

Loyal Publishing

www.loyalpublishing.org

List Price: $14.95



Reviewer: Lishone’ Bowsky, ZLS Publishing, LLC



“When your father and mother forsake you, then the Lord will take you up… Psalm 27:10″



Will he? Does he?



This is the question that runs through one’s mind as they sit and read the life story of Ciara… Continue

By now, we should all know that book covers sell books. Sadly, most writers still don’t get this fact and because of this, I’ve decided to provide the rules of Book Cover Design. These rules will decide whether a buyer picks up your book and turns it around or even decides to buy it.

Rule #1—The Cover Must Make Sense—

How many times have you seen a book cover and you had no idea what the book was about? There is nothing more irritating to a buyer than to see a book cover on the shelf… Continue

It’s September, which also means it’s my birthday! To celebrate my birthday, I am giving away the following specials:



Basic Book Cover Review Package:



Your book cover reviewed by a focus group of book buyers within one week.

Professional suggestions as well as focus group suggestions on how to improve your book cover.

2 recommendations on book cover artist.

Attention email sent out to newsletter subscribers, telling them to watch out for your book (Over… Continue

I have noticed a trend lately that is extremely disturbing to me: Lots of small business owners and authors don't have business cards. Before I go into my thoughts of why these things are vital to book sales, and just sales period, i'm curious to know how many of you have business cards and how many of you don't, why or why not?

ZLS Publishing
Follow us on twitter: www.twitter.com/zlspublishing

The other day I was meeting with members of my marketing team to discuss a poetry contest we are currently planning. When trying to figure out what sort of submissions we would be accepting, someone brought up the point that they do not want to read poetry submissions and stated, "Why would I want to read someone elses's when I write my own?"

Interesting to say the least.

While, we have decided what sort of submissions we will accept, it brings up an interesting discussion-How many of… Continue

New blog about it: www.zlspublishing.com/blog

Once again, we’re back with another episode of Bad Book Marketing. This one is about the writers state of mind. Too many writers make the following mistakes and I believe it’s mental:



1)Thinking that marketing is the publishers job.



2) Thinking that it is smart to market after your book has been written.



3) Thinking that marketing and selling are the same thing.



4) Thinking that people are interested in your book.



5) Thinking they come… Continue

I was just wondering....
With all the talk about the importance of book marketing and its material-What is the craziest, most effective book marketing material you've ever seen?