The Book Marketing Network

For book/ebook authors, publishers, & self-publishers

Bill Frank's Blog – January 2009 Archive (4)

Margin Erosion for Book Publishers, Booksellers and Authors

David Streitfeld writes in the Sunday, December 28, 2008 NEW YORK TIMES, about the death of the book industry. In an article titled, Bargain Hunting, and Feeling Sheepish About it, Streitfeld notes the effect of online web sites on profit margin erosion for bookstores, publishers and authors. He writes of his experience buying ROOM FOR DOUBT for 25¢ on the Internet. He claims the book retails for $13.95 plus tax in a conventional bookstore.



While the article may be hyperbole (see Tom… Continue

Added by Bill Frank on January 8, 2009 at 8:03pm — No Comments

10 Ways to Maximize Cash Flow & Profits in an Unpredictable Economy

1) Start with the end in mind.

Understand how you will sell your book before you sell it. Have a sales plan and stick to it. Selling will be the number one problem in 2009. Clearly identify why anyone should buy your book. Distribution channel expansion is your number one job.



2) Know how to keep score.

What criteria will determine success or failure for your book? Focus more on profitability than sales growth.



3) Analyze your Balance Sheet.

The balance… Continue

Added by Bill Frank on January 5, 2009 at 2:00am — 1 Comment

THE ECONOMIST Facts and Figures on Book Publishing in America

THE ECONOMIST reports in the June 7, 2008 edition that 411,000 new titles were published in America in 2007. The adult trade segment of the book publishing market grew at 4.3%. Since 1985, books' share of entertainment spending has fallen by seven percentage points. Books have changed little in the past half millennium, but they may be on the verge of going digital. Unlike digital music or video, however, digital books require consumers to change their consumption habits. Another new technology… Continue

Added by Bill Frank on January 4, 2009 at 6:00pm — No Comments

Print-On-Demand Book Sales Figures

The average print-on-demand book sells 75 copies, according to Penny Sansevieri, CEO of A Marketing Expert (www.amarketingexpert.com).



Print-on-Demand is a manufacturing process. There are circumstances when Print-on-Demand makes sense as a publishing strategy—at the beginning or end of a book's life cycle or as a bridge between print runs when a book's demand exceeds expectations. For most, however, selling 75, or fewer, copies of a book is unacceptable because most authors want… Continue

Added by Bill Frank on January 3, 2009 at 6:00pm — 9 Comments

© 2024   Created by John Kremer.   Powered by

Badges  |  Report an Issue  |  Terms of Service