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Bill Frank's Blog – June 2009 Archive (10)

Book Reader Statistics

31 percent of in-store or online purchases are impulse buys.

Source: Business Intelligence for R.R. Bowker.

Added by Bill Frank on June 26, 2009 at 5:00am — No Comments

Book Reader Statistics

41 percent of all books purchased are by buyers earning less than $35,000 per year.

Source: Business Intelligence for R.R. Bowker.

Added by Bill Frank on June 25, 2009 at 5:00am — 1 Comment

Book Reader Statistics

50 percent of Americans ages 13 and older bought a book last year.

Source: Business Intelligence for R.R. Bowker.

Added by Bill Frank on June 24, 2009 at 5:00am — 1 Comment

Book Reader Statistics

Women purchase 65 percent of books.

Source: Business Intelligence for R.R. Bowker.

Added by Bill Frank on June 23, 2009 at 5:00am — No Comments

Book Reader Statistics

58 percent of readers are women; 42 percent are men.

Source: Business Intelligence for R.R. Bowker.

Added by Bill Frank on June 22, 2009 at 5:00am — No Comments

Book Reader Statistics

The average age of today's book reader is 44, but 50 is the average age of the most frequent book buyer.

Source: Business Intelligence for R.R. Bowker.

Added by Bill Frank on June 21, 2009 at 9:31am — No Comments

One Thought Provoking Perspective on Twitter

Just because I'm uneducated about the emergence of social media such as Twitter doesn't mean everyone is.

Here's a link to Clay Shirky speaking at the TED Conference. His talk is great.

http://www.marketingshift.com/2009/6/clay-shirky-explains-how-twitter.cfm

Added by Bill Frank on June 20, 2009 at 8:30pm — No Comments

What's the Deal with Twitter?

I may be the only person in the world who doesn't see the value of Twitter for authors and publishers. It's not as though I haven't tried to understand. I've read or listened to industry experts who say that Twitter builds an author's platform or adds credibility. I get that part.



What I don't understand is cost/value trade-off. To make a mark, an author or publisher has to tweet or re-tweet multiple times per day. Sure, tweets are only 140 characters, but it's the frequency that… Continue

Added by Bill Frank on June 8, 2009 at 6:00am — 3 Comments

Summary of Making Information Pay

My thanks to the blog Personanondata for this blog post. The post reads:



Happily I don't have to do this myself because the nice people at Follow The Reader have done this for us. They note some interesting stats from Bowker's book reader panel and link to the other presentations (… Continue

Added by Bill Frank on June 2, 2009 at 5:00am — No Comments

The Value of Review Copies

Do you know what the least expensive form of marketing and advertising is for a book publisher? According to Dan Poynter, self-publishing guru, it’s review copies. It makes sense, when you think about it. To send a review copy to a key publication costs the price of a book, some marketing materials, a cover letter, an envelope and postage. The effect on sales from one good review is immense.



To get the maximum effect, a publisher must “cast a wide net” by sending as many review… Continue

Added by Bill Frank on June 1, 2009 at 3:02pm — 2 Comments

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