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John Kremer's Blog – August 2008 Archive (4)

How to Keep People from Making Big Mistakes

I found this interest little tidbit in a book review of Billion Dollar Lessons by Paul B. Carroll and Chunka Mui. Sometimes if you want people to do what you want, you have to give them a big stake in the issue:

After World War I, more than 75 percent of U.S. Air Mail pilots died in crashes on the job. The mortality rate was eased only when the Postal Service required the managers who ordered pilots out in bad weather to go along for the ride.

Added by John Kremer on August 30, 2008 at 12:30am — No Comments

Promoting Your Books: The Top 10 Things You Can Do to Promote Your Books

In a recent teleseminar, I shared the following 10 things you can do in the next week to sell more books. Here is a short summary of what I covered:

1. 90% of marketing efforts are wasted. This is not a bad thing. Learn how to use this insight to set better priorities.

2. Book marketing is all about creating relationships. The only reason to hire a publicist is to hire them for their relationships. Ask, “Who do you know?” It’s all about creating… Continue

Added by John Kremer on August 26, 2008 at 1:26am — 3 Comments

Kathleen Gage interviews John Kremer on Tuesday at noon!

John Kremer, author of 1001 Ways to Market Your Books, invites you to listen in on a teleseminar between myself and Kathleen Gage on Tuesday, August 19, at Noon Eastern time. Among other things, I'll be talking about my Ten Million Eyeballs Event as well as outlining the four major ways to get 10 million eyeballs for you, your book, your product, your service, or your website.

To listen in to this free teleseminar, call 218-486-3695 and use conference ID#… Continue

Added by John Kremer on August 18, 2008 at 10:30pm — No Comments