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Patrice-Anne Rutledge's Blog (10)

Seven Favorite Ways to Promote Your Video Book Trailer

If you created a book trailer for your book (and if you haven't, you should!), you need to maximize its exposure. I recently wrote an article, Seven Favorite Ways to Promote Your Video Book Trailer, that provides lots of ideas for free publicity. Also check out my own trailer, Book Promotion 2.0, posted here on the Book Marketing Network.

Added by Patrice-Anne Rutledge on November 12, 2008 at 5:27pm — No Comments

Promote Your Book on Social Networking Sites

If you participate on the Book Marketing Network, you already know that social networking is a great book promotion tool. But don't stop here. There are dozens of other social networking sites that offer a great opportunity for reaching your target audience of readers.

The two major social networks are obvious choices: MySpace and Facebook. In June 2008, MySpace had 118 million unique visitors worldwide;… Continue

Added by Patrice-Anne Rutledge on August 31, 2008 at 10:30pm — 1 Comment

Increase Your Revenue and Book Sales

As an author, your main focus is most likely on your book. By developing additional income streams related to your book, however, you can increase your total revenue as well as increase your book sales with the publicity created through these income streams.

Using your book as the centerpiece of your platform, consider the following:

* Seek out lucrative public speaking assignments that are often available to published authors

* Create passive streams of revenue by… Continue

Added by Patrice-Anne Rutledge on June 20, 2008 at 4:14pm — No Comments

Sell More Books by Focusing on Your Audience

One of the most important rules of online book promotion -- or any form of promotion for that matter -- is to focus on your audience. Here are three tips for developing a reader-focused online book promotion campaign:

  • Develop an audience profile. Knowing who might potentially buy your book and the sites they visit on the web is your key to success. Naturally, this is easier if your book is on a tightly targeted topic. But even if you've written a general…

Added by Patrice-Anne Rutledge on October 2, 2007 at 10:38pm — No Comments

Promoting Your Book When You Have No Time to Promote

Not having enough time to promote is one of the most common complaints I hear from authors. Yes, book promotion takes time, but you won’t sell many books without it. Here’s a trio of tips to make the process easier:

  1. Focus your time on the publicity efforts that generate the best results. You’ll soon know whether a mention on a blog or published article results in a surge in book sales. In addition, track your web statistics to see where your traffic is coming…

Added by Patrice-Anne Rutledge on September 25, 2007 at 11:12pm — No Comments

The Key to Book Promotion Success: Have a Plan

One of the great things about online book promotion is that there are so many options. Websites, reciprocal linking, SEO, virtual book tours, blogging, podcasting, RSS, social networking, multimedia—so many different ways to market your book, each with its own spin and variations. If you’re like me, you keep a list of all the different ideas you think of to promote your books. Sometimes, it’s a very long list. So long that it can be hard to get going or know where to start. And so the list…


Added by Patrice-Anne Rutledge on August 1, 2007 at 8:47pm — No Comments

Your Online Book Promotion Campaign: Is It Working for You?

This is a question that I’m asked quite often. As a busy author, you want to focus your promotional efforts where they count most. But it’s often difficult to determine what’s working and what’s not unless a very specific, isolated promotion generates a huge volume of sales. I love analyzing things and have a very detailed system for tracking my sales success. Here are some basic tips:

  • Keep a detailed log of all your book promotion efforts -- articles published…

Added by Patrice-Anne Rutledge on June 27, 2007 at 6:48pm — 2 Comments

Three Favorite Ways to Promote Your Video Book Trailer

Here are three of my favorite ways to promote your video book trailer … and generate more sales:

  1. Promote on video sharing sites. YouTube is the obvious choice here, but don’t just stop there. Google Video, Yahoo! Video, Veoh, and Grouper are other good options. Also check out…

Added by Patrice-Anne Rutledge on June 3, 2007 at 6:00pm — 4 Comments

15 Favorite Ways to Develop Your Author Platform

The term author platform is popping up all over the place, but what exactly is an author platform? Essentially, your platform is based on your expertise--a specific nonfiction topic about which you write or your genre and unique voice/style as a fiction author. Having a strong author platform is becoming increasing important in marketing your books or even landing a deal with a major publisher.

Here are my 15 favorite ways to develop your author platform:

  • Get credentials…

Added by Patrice-Anne Rutledge on April 25, 2007 at 2:04pm — 4 Comments

Book Marketing Tip: Let Google Alerts Help You Track Your Online Publicity

All authors want to know when other sites, blogs, or online stores mention them or their book. Keeping up with all your latest mentions can be time-consuming, however. To make this task easier, and automated, try Google Alerts. Set up an alert for a specific name or phrase and you'll receive email notification when it appears on the web or in Google news. You…


Added by Patrice-Anne Rutledge on March 19, 2007 at 7:58pm — No Comments

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