The Book Marketing Network

For book/ebook authors, publishers, & self-publishers

Jim Donovan's Blog – July 2009 Archive (1)

New Publishing Channels Can Breathe Life Into Older Books

As most of you know, one of the biggest challenges in this business is bringing attention to a book that's been out for a while.



Face it, the media is enamored with what's new.



Once a new book has garnered it's 15 minutes of fame, it becomes increasingly difficult, if not impossible, to attract that all important media attention. Of course it can be done, and was executed beautifully a few weeks ago by Shel Horowitz - "he who never lets up":-)



Now, with… Continue

Added by Jim Donovan on July 27, 2009 at 10:46am — No Comments

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