As most of you know, one of the biggest challenges in this business is bringing attention to a book that's been out for a while.
Face it, the media is enamored with
what's new.
Once a new book has garnered it's 15 minutes of fame, it becomes increasingly difficult, if not impossible, to attract that all important media attention. Of course it can be done, and was executed beautifully a few weeks ago by Shel Horowitz - "he who never lets up":-)
Now, with…
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