I want to introduce a somewhat radical concept here that could have astounding implications for social change. The concept is leverage
. I've used that term a few times already but I want to suggest some ways that we can use leverage to get the results that we want with changing the world.
There are a couple of definitions of leverage;
1. The degree to which an investor or a business is using borrowed money
2. As a VERB leverage means to gain an advantage through the use of a tool.
Definition number two is the one that I want to talk about right now. We want to be able to use a tool (our business) to gain an advantage for positive social change.
Earlier in the book I brought up the concepts of passive income and multiple streams of income
and pointed out how much more the average Lightworker could accomplish if it weren't necessary to spend 40 hours a week working for money. This book so far has been about how to apply leverage to develop a business that provides passive income and frees up your time so that you can focus on your life's mission.
In this case you are leveraging your business to create income streams that give you the freedom to spend more time with your clients, your practice or accomplishing your life's mission.
You can also create multiple streams of passive income to help others
by using these same techniques.
Look at it this way. You have a digital product
that's already uploaded to your server and has links and payment systems in operating order. You've done all the work at that point. Now all you have to do is let your customers take advantage of the great deal that's being offered.
You've had to put relatively little effort and time into getting to your break-even point
this way and now you can sit back and relax at Margaritaville and have a Cheeseburger in Paradise while the money rolls in. Your expenses are low, your profit is high and you are working SMART rather than hard.
What if you made that same product available to a charity that you believe in?
They can simply put links on their homepage and in their newsletters and encourage all of their volunteers to tell their friends and family about their new fundraiser
. How about, since the profit margin is high, you donate to the charity 75% of the sales price
of every product sold through the fundraiser?
Now excuse me for thinking outside the box but it occurs to me that if you want to help a charity by giving them money then there are only two ways to do it.
1. You can give them a donation from your earned income
– If you remember earlier in the book when I said that sometimes a dollar can be worth more or less than a dollar by the time it reaches your pocket? Earned Income
is post-tax income
. For every dollar that you earn these days less than half of it actually reaches your pocket. Robert Kiyosaki calls it "50% money"
If you are making a donation from your 50% money then you are using a very finite resource and you are limited by what you can give. Sure the donation might be tax-deductible; but it's still far too finite to really be able to do much good.
2. You could set up an infinite stream of pre-tax income through your business
– This is how a dollar can be worth a LOT more than a dollar if you give it away. I'm going to spend the rest of the chapter on this concept.
The Varying Value of Money
Money is simply a form of energy. Like any other form of energy it's subject to Newton's First and Second Laws i.e. Objects at rest tend to stay at rest
and Objects in motion tend to stay in motion until overcome by the resistance of their environment
The goal here is to put a form of energy, money
, in motion to help the charities that you want to support. However, the money that you put in motion does NOT have to come from your pocket. I'm using money as an example but it can really be any resource.
Most people who manage Not Just For Profit
(NJFP) organizations will tell you that they can never have too much money. In fact most NJFP managers will tell you that they spend an inordinate amount of their time, money and resources just finding new sources of money.
Now I'm going to take idea #2 above and apply it to a real world product that New Paradigm Media produces. Once again I hope you recognize that I'm not doing this to push our products, but so that you can see a real concept with real numbers rather than a theoretical idea.
This is a new program that we've just started. New Paradigm Media makes one of our products, my Easy Meditation Audio Course Download
, available to charities to use as a fundraiser.
This $40 product has over 5 HOURS of Guided Meditation exercises and music and our customer feedback tells us that our customers find it to be an extremely helpful tool and that it's an excellent value for which our customers would be willing to pay more than what we charge for it. This product is available to any charity, even if they don't have their 501(c)3 certification (tax-deductible status).
We have links, graphics and samples that are available for the charity to use and the program is managed through the Post Affiliate Pro 3 (PAP3) Affiliate Program software that we use. More on PAP3 later. All an NJFP manager has to do is add the links to their website and in their newsletters and then let all of their volunteers, staff and supporters know that they are running a new fundraiser. We even supply articles and other meditation resources that they can use to generate interest in the download.
Every time someone downloads that $40 product 75% or $30 goes back to the charity! If an NJFP manager rallies the staff and supporters and they all start telling their friends and family about the fundraiser then of course people are going to buy the product.
New Paradigm Media is also happy to assist the charity with press releases, interviews and anything else that we can do to help promote them. If their supporters only get 10 downloads per week then the charity makes $300 a week in donations from New Paradigm Media. That's $1,200 a month and $14,400 per year! It's entirely possible that a charity could get many more than just 10 downloads per week. This program can run indefinitely.
Here is the kicker, and this is what makes this a big idea. There are an unlimited number of charities who can take advantage of this program! We have created an infinite resource that charities can take advantage of.
To take this a step further, I'm willing to pay YOU to get out and find new charities that can take advantage of this program!
There is an extra 25% leftover from each sale and that number goes towards administering the program. I will give anyone who wants to get out and present this to charities in their local area a 3% override on every product that a supporter downloads for that charity. Now 3% or (1.20 cents) doesn't sound like much until you start leveraging it out. If the charity has 10 sales a week then you make a whopping $12 a week or $48 a month, but what if you had 10 charities that you helped to take advantage of this program? How a bout 20? Or 50?
Take a moment right now and do an internet search for nonprofit animal shelters in your local area. How about homeless shelters, battered women's shelters, etc? If you live in a medium sized city then you could probably turn this idea into a nice source of passive income while helping charities in your area raise many thousands of dollars.
"Where does that other 22% go?" you might be asking. It goes to the administration of the program.
One of my goals is to build this program up to the point that I can hire a full-time manager just to work with charities on fundraisers. If I can do that I not only create a great job (with benefits) for someone else, but I can empower them to take this program to levels that I simply don't have time for myself. At that point we'll be able to begin licensing and adding in other products from other teachers and increasing the variety available to the charities. Anyone who's ever run a business will tell you that more variety equals more sales.
In the beginning my first thought was to give 100% of the proceeds to the charities, but my wife Anya (who keeps me grounded and keeps me from giving away the store) pointed out that even companies that are renowned for their charity programs don't give as much as 75% and that common sense dictated that I save some money back to cover the myriad expenses that occur with this type of program.
If getting involved with this program interests you then go to
for more details on how to get started right now.
About the Author
Robert Morgen experienced a near-death kundalini awakening in 1992.
He's the author of 'Kundalini Awakening for Personal Mastery
2nd Edition' and 'The Spiritual Entrepreneur
The Spiritual Entrepreneur is now available at Amazon.com!