In a recent teleseminar, I shared the following 10 things you can do in the next week to sell more books. Here is a short summary of what I covered:
1. 90% of marketing efforts are wasted. This is not a bad thing. Learn how to use this insight to set better priorities.
2. Book marketing is all about creating relationships. The only reason to hire a publicist is to hire them for their relationships. Ask, “Who do you know?” It’s all about creating friends.
3. You can’t do everything. Prioritize what you do best.
4. Packaging is important. As an author, this offends me, but the reality is that if a book isn’t packaged well, it won’t sell. An instant judgment on your book is based on the packaging. Packaging not only includes the cover, but also the title, the contents, and the interior design.
5. Build a brand with your books. For example, consider the Dummies brand or
Chicken Soup of the Soul.
For the other five tips, see
http://www.bookmarket.com/bookpromotion.htm.
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