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Your Online Book Promotion Campaign: Is It Working for You?

This is a question that I’m asked quite often. As a busy author, you want to focus your promotional efforts where they count most. But it’s often difficult to determine what’s working and what’s not unless a very specific, isolated promotion generates a huge volume of sales. I love analyzing things and have a very detailed system for tracking my sales success. Here are some basic tips:

  • Keep a detailed log of all your book promotion efforts -- articles published online, posts on your blog and other blogs, press releases, ezine promotions, etc.
  • Track your sales statistics -- Amazon and B&N sales ranks, royalty statements from publishers, and your own sales data if you’re self-published.
  • Track your web statistics -- using the web analytics tool your web host provides or a third-party tool such as the free Google Analytics, see where your traffic is coming from and when.

Using these three pieces of information, you should be able to get a clear idea of which promotional efforts are paying off in terms of sales, web traffic, or both.

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Comment by Patrice-Anne Rutledge on July 2, 2007 at 10:28pm
Hi Linda --

The link to my blog is www.websavvywriter.com/blog.

Using the techniques I describe above I was able to analyze the success of my tour and learn which tour stops generated a lot of sales and which ones had minimal impact.

Good luck!
Comment by Linda Ford PhD on June 28, 2007 at 5:29am
You posted a comment in Shirley Dicks blog with a note about your blog about your own virtual tour. When I pasted the link into my browser, I got a Page Not Found.

I'm currently looking into various online promotional strategies and am very interested in any actual data about traffic and sales that result from virtual tours or other strategies for non-fiction (specifically, business) books.

Thanks!
Linda

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