For book/ebook authors, publishers, & self-publishers
This is a question that I’m asked quite often. As a busy author, you want to focus your promotional efforts where they count most. But it’s often difficult to determine what’s working and what’s not unless a very specific, isolated promotion generates a huge volume of sales. I love analyzing things and have a very detailed system for tracking my sales success. Here are some basic tips:
Using these three pieces of information, you should be able to get a clear idea of which promotional efforts are paying off in terms of sales, web traffic, or both.