Sending out press releases concerning your writing and book are key to successfully promoting it to a wider audience. You can write a press release about anything that is newsworthy: the release of your book, a book signing, its release in a different format, reprinting your book, etc. The key is to make it newsworthy. Once you have your press release, send it out over the various press release wires. I've put together a list of press release sites that all have free options so you don't have to spend any money.
Free Press Release Sites for Book Marketing and Promotion
Happy promoting!
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