Reading Better than Sex

--------------------- A recently commissioned survey into the nation’s favourite activities
in bed shows that more people prefer reading in bed to sex. In fact only 8 per cent of those asked about their “favourite in-bed activity” confessed they liked “something else” better than reading or sleeping!



Going to bed with book came out top with 47 per cent of those questioned, while sleeping was not far behind, with 40 per cent of respondents most looking forward to a good night’s rest!



The survey was undertaken by book trade research agency, Book Marketing Limited (BML) to coincide with the publication of Susan Gee’s novel, Reading in Bed published by Headline in July 2007. When questioned on their reading habits, bed also proved the most popular place for reading, with 45 per cent of those questioned saying they preferred to take a good story lying down. One in three people prefer to read from their armchair, while 6 per cent fancied a good read in the bath and 3 per cent of respondents most enjoyed reading in the loo.



The survey was conducted through readers of BML’s monthly ezine, BookZone and the survey also questioned a sample of people in the book industry, who turned out to have had quite enough of books without taking them to bed. Only 18 per cent of book industry insiders claimed it was their favourite place for reading. But a majority of book industry people and book readers said there was nothing like a book for sending you to sleep …..



BML’s Research Director, Steve Bohme, said of the findings “It’s great news for the book industry, but you have to feel sorry for the partners of these aptly named ‘book lovers’ who are clearly more interested in snuggling up with the hottest literary talent than with them”.