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I have been reading, reading, and reading books regarding marketing, promoting, and selling your book(s). What I have tried and what works is the difference between night and day. The best idea that I have used and it has worked for each book that I had published was to invite people to the book signing. How?

When I had my first book signing at Barnes and Noble I was afraid no one would show up or buy my book. I sent invitations to my friends and neighbors and hoped they would show up. Guess what? They did. In fact, I sold out of the books they ordered and landed on their bookshelf in the front of the store.

It may not be creative but it works for me. Good luck to anyone who tries it.

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Comment by Lorraine Harris on September 3, 2007 at 2:58pm
Charlotte,
Have you signed up with Authorsden? It's an on-line web site--free and you can list your books with their bookstore for free.
You might also want to contact some independent book stores to see if they will carry your book. I have one here in Florida and I would be willing to ask her if she will carry your book. Let me know.
Comment by Charlotte McPherson on August 30, 2007 at 12:51pm
Denny and you are so right---personal contact and networking is so important. Whenever I come back to the US for speaking opportunities I bring two of my books which were published in Turkey in Engish and I always sell out. It makes me think it would sell if it was available in the US but I have not had time to explore this. Anyway, good to share ideas and best wishes to you.
Comment by Lorraine Harris on August 26, 2007 at 9:40am
Thanks Denny. I looked at your blog and I agree with everything that you said. The reality is that as an author you must be involved in the marketing regardless of who publishes your book.

Thanks for your support.
Lorraine
Comment by Dennis N. Griffin on August 26, 2007 at 6:35am
Lorraine,

Excellent point.

After two unsuccessful events where I relied on the stores to do the promotion, I did what you did and it worked quite well for me also. I highly recomment this approach as a good way to get started.

However, as I got deeper into my writing career I realized that I had to get beyond primarily selling to relatives and friends. I had to develop my own fan base if I truly wanted to succeed. To accomplish that, through trial and error, I developed a marketing strategy that works for me.

I don't know what your writing-related goals are, but I posted some of my ideas as replies on this board. I've also put some stuff on my page on BMN and me personal site. If you're interested, you might want to take a look and see if anything I've done may be a good fit for you.

Congrats on your book and best of luck.

Denny

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