For book/ebook authors, publishers, & self-publishers
I have been reading, reading, and reading books regarding marketing, promoting, and selling your book(s). What I have tried and what works is the difference between night and day. The best idea that I have used and it has worked for each book that I had published was to invite people to the book signing. How?
When I had my first book signing at Barnes and Noble I was afraid no one would show up or buy my book. I sent invitations to my friends and neighbors and hoped they would show up. Guess what? They did. In fact, I sold out of the books they ordered and landed on their bookshelf in the front of the store.
It may not be creative but it works for me. Good luck to anyone who tries it.