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In the last ten years, independent publishing has grown in popularity at a staggering pace. In a market once reserved for high dollar authors and big named publishers, the independents have broken through, and have solidified a foothold in the industry. With the advent of the internet, the publishing industry found themselves in a rapidly expanding market, full of small and independent publishing houses, which were more nimble and agile and could quickly adapt and produce to the whims of a new consumer driven market. Through Blogs, E-Books and RSS (Really Simple Syndication), these smaller publishers were able to deliver their content directly to the consumer, creating new and scalable business models, that the major publishers were too big to implement, or were too risky to try. As websites like Amazon.com and Lulu.com have taken off, they have empowered the independent publisher, allowing them to reach not only niche target markets, but to have access to world wide distribution.

Read the rest at my blog : The Impact of Independent Publishing

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