Surprise! Internet Actually A Boon For Books

Dont Believe the Hype ---Many people want to blame the Internet for Bookstore Closings, Lack of Good Books, The Downfall of the Music Industry and everything else under the sun but it appears WHAT IT is Actually is a GREAT MARKETING TOOL check it out

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REPOST FROM http://www.booktrade.info/index.php/showarticle/12258

Surprise! Internet Actually A Boon For Books

Posted at 8:44AM Monday 22 Oct 2007

So much for longstanding predictions that the Internet would crush the book publishing industry with digital readers and online sales of used books.

Penguin publishers said this week that the explosion in online and second-hand retailing has not caused the damage they were expecting and that the Internet has in many ways been a boon for booksellers as a tool for marketing, experimentation and reaching out to the next generation of readers.