The Book Marketing Network

For book/ebook authors, publishers, & self-publishers

As you look to continue your quest for new ways to market your book at little to no financial costs, virtual social networking as well as actual human networking are the best venues. In human networks, your goal is to start a "buzz" campaign about your book in hopes that word of mouth marketing turns into sales. Virtual social networking can work the same way, but how can you measure the effect of your "word of mouse" campaign? The answer is Digg.com

In the definition at www.Wikipedia.com, "Digg is a community-based popularity website with an emphasis on technology and science articles, recently expanding to a broader range of categories such as politics and entertainment. It combines social bookmarking, blogging, and syndication with a form of non-hierarchical, democratic editorial control.

News stories and websites are submitted by users, and then promoted to the front page through a user-based ranking system. This differs from the hierarchical editorial system that many other news sites employ."

Key items to focus on are "community-based popularity", and "user-based ranking system." What this means is that depending on the topic of your article or the clever way it is written, readers can vote on your article elevating it's popularity.

You can self-nominate your articles into Digg, but you will need to register for an account. What you end up entering is the location of your published article. This may be your own website, or your article located on other submission websites. One of the things you should look for when submitting articles to any site is the ease at which readers can nominate a your article to Digg.com. Many sites have a "Digg This" button or link. for an example, see the article here at BiblioScribe, and see the link in the top right of the article area. But like any campaign, there has to be an interest in your product. To facilitate this, you may need to write your article specifically to cater to th interests of the masses.

Writing for Digg is actually less about substance and more about how you present the content. It has got to appeal to a mass audience, and it may conflict with your writing style used to write your books. In essence, you should write like a copywriter with the focus being marketing. To look at ways folks have taken advantage of Digg, enter the term "Digg Bait" into your erch engine and see what others have done.

Dont forget to take advantage of other peer-rating and page discovery sites such as StubmbleUpon.com and del.icio.us.

To sell your book. Articles and press releases are syndicated at BiblioScribe.com to newsfeeds. Each article contains your book as well as other books in your personal profile. There are also direct links to your book at Amazon.com, Amazon.co.uk, Amazon.ca, Barnes & Noble, Powell's as well as other domestic and international book sellers. There are also links for every article you submit to Digg.com, del.icio.us, Yahoo, and soon, StumbledUpon.com.

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Comment by P. M. Morris on November 10, 2007 at 8:45am
I concur, marketing is one of the single most important aspects of any venture. Particularily for self-published/independent authors.

Allow me to introduce the network to a great marketing strategy we hope will enhance your overall capabilities to expand your work.

Log on to Author Book Bag Club (ABBC) @ mgroupmanagement.ning.com for more details.

Contnued blessings to all, and as always...

Happy Reading!

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