Jumping on Hot Topics to Promote Your Book

One of the best ways to keep your book and name in the public eye is to jump on "the bandwagon" any time someone or some issue is in the spotlight. Most authors have heard of the "platform" they should build and how "becoming an expert" is one of the steps.

As an author, following up on current events, especially those misfortunes of others, it can seem a little bit like we are ambulance chasers, always following the ill-circumstances for our own gain. But remember all of those people you see on CNN, FOX News and Entertainment Tonight, however, that all have their title posted on the botton of the screen? For example, the woman who has a matchmaking-dot-com business has her title as "Relationship Expert."

These are the people who did make the phone calls, put out relevant press releases, FAX the reporters their information and availability to comment on the hot topic of which they are an "expert." So, if your book is worthy, (which you better think it is!) why not join them?

Stacey J. Miller, book marketing expert--who really is an expert in my book--says...

Do book publicists wish bad luck on celebrities? No, we don't. Do book publicists check out pop culture, and stay on top of "what's hot" in the news so we can figure out how to position you as an expert on the issues all media consumers are talking about? You bet we do.

So if you missed book promotion opportunities in 2007, keep in mind that -- in 2008 -- part of your job as an author or publisher is to keep an eye on pop culture, and figure out how your messages tie into the news. Book publicists certainly don't hope that celebrities will overdose, lose custody of their kids, offend their fans, or otherwise make headlines for all the wrong reasons. But book publicists don't have to wish for these things to happen. They do happen, over and over and over again. Next year, stay on top of those happenings, and you'll come out ahead in the book promotion game. http://www.bookpr.com/bookpromotionblog/ Stacey J. Miller, Dec 12, 2007

Great advice for the new year!

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For more Book Marketing Tips SIGN Up to receive Lisa's RSS feed and you'll be entered to win a copy of 1001 Ways to Market Your Books by John Kremer. Lisa and Joel Copen have a variety of experience in founding a nonprofit that receieves over 80,000 visitors per month, music and sound editing, web design, and book marketing and publishing. They look forward to your ideas to make the series of ebooks on book promotion a practical tool to help you sell more books!