For book/ebook authors, publishers, & self-publishers
If you were in a large convention and two people stood up who were experts in their field, how would you decide whom to trust?
One has a business card.
The other has a BOOK that they authored.
You want to trust the authority, right? The root of the word "authority" is "author." Authors have instant credibility that far exceeds the minimal notice a business card brings.
Now let's bring it home.
How often have you seen an interview on national television? Probably a lot. And have you noticed that almost any guest that you'll see on news and feature programs is either an author or e celebrity - or a celebrity author. The remainder are regular folks who have done something explosively big to gain attention for their charitable cause.
Whether you're an author publicizing a book, a volunteer working to raise awareness for your favorite cause, an entrepreneur with a big business idea, or anyone with an important message to share, you need media attention, right?
Media attention is unpaid promotion. You're not paying for "space ads" in print media or airtime ads on TV or radio.
Media attention drives people to your website. Hits on a website go up after it is featured in the press.
Media attention gets you noticed. YOU become the story because of the knowledge on your subject area that you share with the viewers.
Media attention leverages a little known law called Milgram's Law. Milgram found in his research that people will follow an authority figure almost blindly. You become that authority expert when the press features YOUR book- your cause - your expertise.
Media attention also leverages another little known law called Zipf's Law, which demonstrates that people love to follow the leader in any industry. You become that leader when the press features you.
I want to invite you to a free phone seminar Thursday, January 31. Register for the FREE seminar here.
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